Early Learning Centre SWOT Analysis, USP & Competitors

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SWOT Analysis of Early Learning Centre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Early Learning Centre

Parent Company



Educational toys



Tagline/ Slogan

Helping children be all they can be


Create safe and sound toys for small children that help them develop vital skills early on, toys use wood such as plywood and Chinese maple



Parents buying toys for toddlers and young kids that help development of the child

Target Group

Young working parents looking for new toys for their kids that will ensure good learning through play


Provide toys which are not just fun but also help in the child’s growth in the formative years, help children explore

SWOT Analysis


1. Online store allowing parents to order toys at their convenience

2.Established brand of providing award winning toys that develop vital skills

3.Image of providing safe and sound toys, parents can trust their child with the toy

4.  Global presence with over 80 franchised stores in 16 countries

5. In the UK the brand has over 200 stores


1. Not very attractive prices for some toys
2.Not exclusive store for brands sold, customer loyalty not strong, competitive advantage not superior


1. Educational kits for older kids
2.Other products for Kids like clothing, accessories

3. Online material, e books, dvds etc


1. Cheaper Chinese replicas

2.Online and other retail stores providing other shopping options alongside toys

3. Product maturing, constant innovation required



1. The Entertainer


3.Toys “R” Us


The table above concludes the Early Learning Centre SWOT analysis along with its marketing and brand parameters.


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