Findel PLC SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2078
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SWOT Analysis of Findel PLC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Findel PLC

Parent Company

Findel PLC

Category

Gifts, Greeting cards, Educational products, Multi level Marketing, Sports equipments

Sector

Lifestyle and Retail

Tagline/ Slogan

The expert in delivering products to home and business

USP

Huge high quality product range and efficient service

Findel PLC STP

Segment

People who wish to buy high quality home, educational and sports items

Target Group

Rich class people who wants to buy  unique home, educational or sports items and expects fast and efficient service

Positioning

Findel PLC is group of company which offers high quality and unique home , educational, sports equipments  at your doorsteps

Findel PLC SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Findel PLC :

1.  Variety of business including home items, greeting cards, sports equipments , Educational products

2.  Multi channel operations-catalogue, internet, face to face
3.  State of art distribution facilities with vast networks
4.  Option of payment flexibility through credit operations for customers
5.  Substantial experience of managing major projects

6. Improved performance in Healthcare segments

7. Sophisticated product personalization facility

Weaknesses

1.  Poor performance of educational Supplies business
2.  Dependent on inorganic growth

Opportunities

1.  Company can work on growth in online channel
2.  Expansion in abroad and emerging markets
3.  Company can work on in-house organic growth

Threats

1.   Can use the vast distributors of a brand to promote other brands
2.  Competition from local focused product manufacturers
3.  Rising labour costs in UK

Findel PLC Competition

Competitors

Below are the 3 main Findel PLC competitors :

1.  N Brown group PLC
2.  Pearson Education Inc
3.  Otto (GmBH & Co KG)

 

The brandguide table above concludes the Findel PLC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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