Persil Service SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1936

SWOT analysis of Persil Service analyses the brand/company with its strengths, weaknesses, opportunities & threats. Persil Service is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Persil Service competitors and elaborates Persil Service segmentation, targeting, positioning & USP.

Persil Service

Parent Company

Timpson Ltd


Professional textile cleaning


Lifestyle and Retail

Tagline/ Slogan



Hassel free Pickup and return of clothes at workplace, Cleanliness

Persil Service STP


Working professionals who have time constraint and value cleanliness

Target Group

Companies, Working professionals


Cleanliness at Convenience

Persil Service SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Persil Service. Strengths are:

1. 100 years of operation in cleaning has earned it a good faith among customers

2. 110 companies have partnered with Persil to set up pickup points within the company, thus has locked in customers for long periods

3. Excellent technological knowledge and innovation to keep up with all kinds of cleaning

4. Wide network and smooth pick up and drop service helps gain customer confidence

5. Brand name associated with Persil, the best detergent brand in Germany.


Here are the weaknesses in the Persil Service SWOT Analysis:

1. Due to high cost of service was making loss in the past.

2. The brand has less market share considering thr amount of competitors


Following are the Opportunities in Persil Service SWOT Analysis:

1. Can tie up with hospitals and schools for huge laundry orders

2. With more people joining the workforce, he market for cleaning of luxury apparels coming up.


The threats in the SWOT Analysis of Persil Service are as mentioned:

1. The new advanced easy to use washing machines are eating up their market share

2. Global recession has caused companies to cut cost and hence they usually cut costs that are non-core to their business like employee benefits of laundry

Persil Service Competition


Below are the top 3 Persil Service competitors:

1. White Knight

2. Johnson Service Group

3. Harpers

The brandguide table above concludes the Persil Service SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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