N Brown Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1456

SWOT Analysis of N Brown Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

N Brown Group

Parent Company

Lord Alliance and Nigel Alliance


Online home shopping and catalogue clothes retailer


Lifestyle and apparel

Tagline/ Slogan



Fit and Uniqueness in size



Women and men apparel

Target Group

Middle aged Women with oversized frames


Fashion clothing for the oversized

SWOT Analysis


1. The company has over 140 years of experience in the distance shopping market

2. Large active customer base of over six million have traded with the business in the past two years

3. The company has been able to tap into an un catered segment of oversized fashion clothes which is not easily available on the High street

4. Multichannel reach through a combination of online and store sales; Planning to set up about 25 stores across U.K.

5. Efficient warehousing and distribution centres

6. Acquired many niche players in the garment segment to increase its product range. Recent acquisitions include House of Bath, Gray and Osbourn, Nightingales, High and Mighty, Figleaves


1. Currently no physical store which can be an issue

2. Needs more advertising and visibility


1. Increase the number of physical high street shops will boost sales as there will be a combination of in-store and online sales

2. Rise in obesity has led to an increased demand for fashionable oversized clothes in most parts of the world and especially in the U.S.; can expand globally to meet the demand


1. Due to rising consumer debt, share prices dropped

2. Had to sign the accord on Bangladesh’s garment factory fire and pay fines to that regard.



1. Yours

2. Evans

3. Elvi

4. Ann Harvey

5. BeigePlus


The table above concludes the N Brown Group SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to N Brown Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: