N Brown Group SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2081

SWOT Analysis of N Brown Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

N Brown Group

Parent Company

Lord Alliance and Nigel Alliance


Online home shopping and catalogue clothes retailer


Lifestyle and Retail

Tagline/ Slogan



Fit and Uniqueness in size

N Brown Group STP


Women and men apparel

Target Group

Middle aged Women with oversized frames


Fashion clothing for the oversized

N Brown Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of N Brown Group :

1. The company has over 140 years of experience in the distance shopping market

2. Large active customer base of over six million have traded with the business in the past two years

3. The company has been able to tap into an un catered segment of oversized fashion clothes which is not easily available on the High street

4. Multichannel reach through a combination of online and store sales; Planning to set up about 25 stores across U.K.

5. Efficient warehousing and distribution centres

6. Acquired many niche players in the garment segment to increase its product range. Recent acquisitions include House of Bath, Gray and Osbourn, Nightingales, High and Mighty, Figleaves


1. Currently no physical store which can be an issue

2. Needs more advertising and visibility


1. Increase the number of physical high street shops will boost sales as there will be a combination of in-store and online sales

2. Rise in obesity has led to an increased demand for fashionable oversized clothes in most parts of the world and especially in the U.S.; can expand globally to meet the demand


1. Due to rising consumer debt, share prices dropped

2. Had to sign the accord on Bangladesh’s garment factory fire and pay fines to that regard.

N Brown Group Competition


Below are the 5 main N Brown Group competitors :

1. Yours

2. Evans

3. Elvi

4. Ann Harvey

5. BeigePlus


The brandguide table above concludes the N Brown Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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