Dymocks Booksellers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1733

SWOT Analysis of Dymocks Booksellers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dymocks Booksellers

Parent Company

Family owned business




Lifestyle and Retail

Tagline/ Slogan

Learn something new everyday


Superior Customer Service and enhanced customer book  buying experience

Dymocks Booksellers STP


Customers of all demographics shop here

Target Group

Book lovers


Place to meet leisure, learning and gift needs of all the booklovers

Dymocks Booksellers SWOT Analysis


1.  Leading bookseller in Asia and Pacific region

2. Constant introduction of innovations and new range of services

3. Pioneer in using innovative book retailing concepts

4. Telephone ordering facility for customers who are unable to visit the store

5. Network of flagships store in all the states of Australia and HongKong

6. Australia’s most visited website  on the internet

7. Dymocks’ in-store marketing and merchandising initiatives provide a highly differentiated book retail experience


1. Not able to provide discounts comparable to that of Amazon
2. Younger tech savvy generation may lack incentive to visit the stores


1. Growing segments like Digital books
2. Expansion plan in International markets

3. Innovative market strategies to sell books and ebooks


1. Increasing popularity of ebooks
2. Sale of books in supermarket and departmental stores
3. Discounts offered by online book distributors such as Amazon

Dymocks Booksellers Competition


1. Booktopia
2. Collins Booksellers
3. Amazon


The brandguide table above concludes the Dymocks Booksellers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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