Lucky Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1413

SWOT Analysis of Lucky Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lucky Stores

Parent Company

Save-Mart and Albertsons LLC




Lifestyle and Retail

Tagline/ Slogan

Lucky means low prices


Meet the unique needs of communities by providing the right products and assortment at the right price

Lucky Stores STP


Customers of all demographics shop here

Target Group

Family Customers


True neighbourhood stores

Lucky Stores SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lucky Stores :

1.  Excellent customer’s experience in its store locations
2.  Full service banks within selected store locations
3.  Shopping at stores easy and convenient with the help of short aisles, bold and legible signage
4.  Logical order in the placement of merchandise in the store to help customers out

5.  Reward Cards for frequent shoppers

6.  In-store services such as bakeries, deli shops, florists, photo departments

7. Self-checkout facility available in the store


1.  Frequent acquisitions have somewhat diluted the brand equity
2.  Loss of loyal customer base due to frequent opening and closing of stores
3. Prices are comparatively high which means less market share


1. More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Expansion to other geographical regions


1.  A downturn in the economy could affect stores profitability

2. Inflation in the economy can squeeze out profits in this intense competition market
3. Threat from low cost competitors

Lucky Stores Competition


Below are the 3 main Lucky Stores competitors :

1.  Walmart
2.  Safeway Inc.
3.  SuperTarget


The brandguide table above concludes the Lucky Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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