Norby's SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1191

SWOT analysis of Norby's analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Norby's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norby's to benchmark its business & performance as compared to the competitors and industry. Norby's is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Norby's competitors and elaborates Norby's market segmentation, target group, positioning & Unique Selling Proposition (USP).

Norby's SWOT, Competitors, Marketing STP & Brand analysis Table
Norby's Brand Analysis
Parent Company

Family owned business


Departmental Store


Lifestyle and Retail

Tagline/ Slogan

Personal, small town service


Small town, personal service

Norby's STP

Individuals of all age groups

Target Group

The population of Minnesota


Small town, personal service store

Norby's SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Norby's. Strengths are:

1.  Loyal customer base, mainly local families in the area
2.  Excellent customer service offered by the store
3.  Wide variety of merchandise available
4.  Free delivery in the town, alteration free of charge

5.  Products available for individuals of all age groups

6.  Personalized shopping experience, owner of the store actively         involved

7. Top quality brands available


Here are the weaknesses in the Norby's SWOT Analysis:

1.  Inability to compete with low cost leader Walmart
2.  Customer base limited mostly to the population of Minnesota


Following are the Opportunities in Norby's SWOT Analysis:

1.  More advertising and promotional deals to draw in more customers
2.  Growth in e-commerce
3.  Incorporating new technology in distribution and supply chain

4.  Store locations can be extended to other geographies


The threats in the SWOT Analysis of Norby's are as mentioned:

1.  Walmart is a threat in the low cost segment, Norby’s  cannot compete with walmart on price

2.  A downturn in the economy could affect stores profitability

3. Inflation in the economy can squeeze out profits in this intense competition market

Norby's Competition

Below are the top 3 Norby's competitors:

2.K Mart
3.Local Stores


The brandguide table above concludes the Norby's SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Norby's. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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