Norby's SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1006

SWOT Analysis of Norby's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Family owned business


Departmental Store


Lifestyle and Retail

Tagline/ Slogan

Personal, small town service


Small town, personal service

Norby's STP


Individuals of all age groups

Target Group

The population of Minnesota


Small town, personal service store

Norby's SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Norby's :

1.  Loyal customer base, mainly local families in the area
2.  Excellent customer service offered by the store
3.  Wide variety of merchandise available
4.  Free delivery in the town, alteration free of charge

5.  Products available for individuals of all age groups

6.  Personalized shopping experience, owner of the store actively         involved

7. Top quality brands available


1.  Inability to compete with low cost leader Walmart
2.  Customer base limited mostly to the population of Minnesota


1.  More advertising and promotional deals to draw in more customers
2.  Growth in e-commerce
3.  Incorporating new technology in distribution and supply chain

4.  Store locations can be extended to other geographies


1.  Walmart is a threat in the low cost segment, Norby’s  cannot compete with walmart on price

2.  A downturn in the economy could affect stores profitability

3. Inflation in the economy can squeeze out profits in this intense competition market

Norby's Competition


Below are the 3 main Norby's competitors :

2.K Mart
3.Local Stores


The brandguide table above concludes the Norby's SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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