Shop Direct Group SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2649

SWOT Analysis of Shop Direct Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shop Direct Group

Parent Company

Shop Direct Holdings Ltd.




Lifestyle and Retail

Tagline/ Slogan

Customer First


Celebrity design partnerships

Shop Direct Group STP


Customer as aged over 25 and a ‘striver’

Target Group

Internet savvy


UK’s best loved digital department store

Shop Direct Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shop Direct Group :

1.  UK and Ireland’s leading multi-brand digital online retailer
2.  Diverse brand portfolio
3.  Celebrities’ designs and model exclusive collections
4.  Use of innovative techniques in digital marketing

5.  Heritage of the company gives it a competitive advantage

6. Mobile optimized website gives quick access

7. Offers personalized consumer experience


1.  Consumer credit agreements
2.  Complaint procedures for customers are not efficient,


1.  Growing e-commerce sector
2.  Using Shop Group’s brand image to enter in new areas


1.  Changing customer preferences
2.  Counterfeit goods market

3. Increasing penetration of competitors

Shop Direct Group Competition


Below are the 4 main Shop Direct Group competitors :

1.  ASDA Group Ltd
2.  Monsoon Plc
3.  Tesco Plc
4.  Amazon.Co.Uk.Ltd


The brandguide table above concludes the Shop Direct Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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