Shop Direct Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Shop Direct Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Shop Direct Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shop Direct Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Shop Direct Group is one of the leading brands in the lifestyle and retail sector.

The article below lists the Shop Direct Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Shop Direct Group SWOT Analysis:

SWOT Analysis of Shop Direct Group

For Shop Direct Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Shop Direct Group Strengths

The strengths of Shop Direct Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Shop Direct Group :

1.  UK and Ireland’s leading multi-brand digital online retailer
2.  Diverse brand portfolio
3.  Celebrities’ designs and model exclusive collections
4.  Use of innovative techniques in digital marketing

5.  Heritage of the company gives it a competitive advantage

6. Mobile optimized website gives quick access

7. Offers personalized consumer experience

Shop Direct Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Shop Direct Group SWOT Analysis:

1.  Consumer credit agreements
2.  Complaint procedures for customers are not efficient,

Shop Direct Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Shop Direct Group SWOT Analysis:

1.  Growing e-commerce sector
2.  Using Shop Group’s brand image to enter in new areas

Shop Direct Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Shop Direct Group are as mentioned:

1.  Changing customer preferences
2.  Counterfeit goods market

3. Increasing penetration of competitors

Shop Direct Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Shop Direct Group:

1.  ASDA Group Ltd
2.  Monsoon Plc
3.  Tesco Plc
4.  Amazon.Co.Uk.Ltd

Hence this concludes the Shop Direct Group SWOT analysis.

Continue reading more about the brand/company.

About Shop Direct Group

Shop Direct Group Overview
Parent Company

Shop Direct Holdings Ltd.




Lifestyle and Retail

Tagline/ Slogan

Customer First


Celebrity design partnerships

Shop Direct Group STP

Customer as aged over 25 and a ‘striver’

Target Market

Internet savvy


UK’s best loved digital department store


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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