SWOT analysis of Shop Direct Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shop Direct Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Shop Direct Group to benchmark its business & performance as compared to the competitors and industry. Shop Direct Group is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shop Direct Group competitors and includes Shop Direct Group target market, segmentation, positioning & Unique Selling Proposition (USP).
| Shop Direct Group Brand Analysis | |
|---|---|
| Parent Company |
Shop Direct Holdings Ltd. |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Customer First |
| USP |
Celebrity design partnerships |
| Shop Direct Group STP | |
| Shop Direct Group Segmentation |
Customer as aged over 25 and a ‘striver’ |
| Shop Direct Group Target Market |
Internet savvy |
| Shop Direct Group Positioning |
UK’s best loved digital department store |
| Shop Direct Group SWOT Analysis | |
| Shop Direct Group Strengths |
Below are the Strengths in the SWOT Analysis of Shop Direct Group: 1. UK and Ireland’s leading multi-brand digital online retailer 5. Heritage of the company gives it a competitive advantage 6. Mobile optimized website gives quick access 7. Offers personalized consumer experience |
| Shop Direct Group Weaknesses |
Here are the weaknesses in the Shop Direct Group SWOT Analysis: 1. Consumer credit agreements |
| Shop Direct Group Opportunities |
Following are the Opportunities in Shop Direct Group SWOT Analysis: 1. Growing e-commerce sector |
| Shop Direct Group Threats |
The threats in the SWOT Analysis of Shop Direct Group are as mentioned: 1. Changing customer preferences 3. Increasing penetration of competitors |
| Shop Direct Group Competition | |
| Competitors |
Below are the top 4 Shop Direct Group competitors: 1. ASDA Group Ltd |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shop Direct Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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