Shop Direct Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Shop Direct Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shop Direct Group

Parent Company

Shop Direct Holdings Ltd.




Home Shopping

Tagline/ Slogan

Customer First


Celebrity design partnerships



Customer as aged over 25 and a ‘striver’

Target Group

Internet savvy


UK’s best loved digital department store

SWOT Analysis


1.  UK and Ireland’s leading multi-brand digital online retailer
2.  Diverse brand portfolio
3.  Celebrities’ designs and model exclusive collections
4.  Use of innovative techniques in digital marketing

5.  Heritage of the company gives it a competitive advantage

6. Mobile optimized website gives quick access

7. Offers personalized consumer experience


1.  Consumer credit agreements
2.  Complaint procedures for customers are not efficient,


1.  Growing e-commerce sector
2.  Using Shop Group’s brand image to enter in new areas


1.  Changing customer preferences
2.  Counterfeit goods market

3. Increasing penetration of competitors



1.  ASDA Group Ltd
2.  Monsoon Plc
3.  Tesco Plc
4.  Amazon.Co.Uk.Ltd


The table above concludes the Shop Direct Group SWOT analysis along with its marketing and brand parameters.


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