SWOT Analysis of Shop Direct Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Shop Direct Group |
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Parent Company |
Shop Direct Holdings Ltd. |
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Category |
Retail |
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Sector |
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Tagline/ Slogan |
Customer First |
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USP |
Celebrity design partnerships |
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Shop Direct Group STP |
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Segment |
Customer as aged over 25 and a ‘striver’ |
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Target Group |
Internet savvy |
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Positioning |
UK’s best loved digital department store |
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Shop Direct Group SWOT Analysis |
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Strengths |
1. UK and Ireland’s leading multi-brand digital online retailer 5. Heritage of the company gives it a competitive advantage 6. Mobile optimized website gives quick access 7. Offers personalized consumer experience |
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Weaknesses |
1. Consumer credit agreements |
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Opportunities |
1. Growing e-commerce sector |
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Threats |
1. Changing customer preferences 3. Increasing penetration of competitors |
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Shop Direct Group Competition |
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Competitors |
1. ASDA Group Ltd |
The brandguide table above concludes the Shop Direct Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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