Shop Direct Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Shop Direct Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Shop Direct Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shop Direct Group to benchmark its business & performance as compared to the competitors. Shop Direct Group is one of the leading brands in the lifestyle and retail sector.

The table below lists the Shop Direct Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shop Direct Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Shop Direct Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shop Direct Group Brand Analysis
Parent Company

Shop Direct Holdings Ltd.




Lifestyle and Retail

Tagline/ Slogan

Customer First


Celebrity design partnerships

Shop Direct Group STP

Customer as aged over 25 and a ‘striver’

Target Group

Internet savvy


UK’s best loved digital department store

SWOT Analysis of Shop Direct Group
Shop Direct Group Strengths

Below are the Strengths in the SWOT Analysis of Shop Direct Group:

1.  UK and Ireland’s leading multi-brand digital online retailer
2.  Diverse brand portfolio
3.  Celebrities’ designs and model exclusive collections
4.  Use of innovative techniques in digital marketing

5.  Heritage of the company gives it a competitive advantage

6. Mobile optimized website gives quick access

7. Offers personalized consumer experience

Shop Direct Group Weaknesses

Here are the weaknesses in the Shop Direct Group SWOT Analysis:

1.  Consumer credit agreements
2.  Complaint procedures for customers are not efficient,

Shop Direct Group Opportunities

Following are the Opportunities in Shop Direct Group SWOT Analysis:

1.  Growing e-commerce sector
2.  Using Shop Group’s brand image to enter in new areas

Shop Direct Group Threats

The threats in the SWOT Analysis of Shop Direct Group are as mentioned:

1.  Changing customer preferences
2.  Counterfeit goods market

3. Increasing penetration of competitors

Shop Direct Group Competition
Shop Direct Group Competitors

Below are the top 4 competitors of Shop Direct Group:

1.  ASDA Group Ltd
2.  Monsoon Plc
3.  Tesco Plc
4.  Amazon.Co.Uk.Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shop Direct Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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