Shop Direct Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Shop Direct Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shop Direct Group

Parent Company

Shop Direct Holdings Ltd.

Category

Retail

Sector

Home Shopping

Tagline/ Slogan

Customer First

USP

Celebrity design partnerships

STP

Segment

Customer as aged over 25 and a ‘striver’

Target Group

Internet savvy

Positioning

UK’s best loved digital department store

SWOT Analysis

Strengths

1.  UK and Ireland’s leading multi-brand digital online retailer
2.  Diverse brand portfolio
3.  Celebrities’ designs and model exclusive collections
4.  Use of innovative techniques in digital marketing

5.  Heritage of the company gives it a competitive advantage

6. Mobile optimized website gives quick access

7. Offers personalized consumer experience

Weaknesses

1.  Consumer credit agreements
2.  Complaint procedures for customers are not efficient,

Opportunities

1.  Growing e-commerce sector
2.  Using Shop Group’s brand image to enter in new areas

Threats

1.  Changing customer preferences
2.  Counterfeit goods market

3. Increasing penetration of competitors

Competition

Competitors

1.  ASDA Group Ltd
2.  Monsoon Plc
3.  Tesco Plc
4.  Amazon.Co.Uk.Ltd

 

The table above concludes the Shop Direct Group SWOT analysis along with its marketing and brand parameters.

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