Shepherd & Woodward SWOT Analysis, USP & Competitors

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SWOT Analysis of Shepherd & Woodward with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shepherd & Woodward

Parent Company

Shepherd & Woodward


Traditional clothing outfit stores



Tagline/ Slogan

Classic and contemporary menswear, university wear specialists


University wear specialists



University, graduating and school students

Target Group

Students from universities graduating in UK


A Shepherd and Woodward have a rich heritage of providing academic gowns, robes, university dresses for Oxford University and university sports teams’ dresses. They also stock school uniforms for local school students.

SWOT Analysis


1. Legacy of adorning Oxford graduates since 1845.
2. Strategic location on High Street, Oxford, England offering it a class of its own.
3. Offers all kinds of academic wears, menswear for high prestigious universities.


1. The limited range of outfits catering only to students.
2.The prices of dresses are higher than other apparel stores  which might limit the target group


1. More young students enrolled in universities would increase their target groups.
2.Increasing purchasing power parity of students  leading to improved lifestyles e.g – higher pocket money
3. Expand network, product selection and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued. Open up more stores in UK. At present only 2 stores outside Oxford.


1.A shift from wearing traditional academic dresses reduces their popularity.
2. Intense competition from modern apparel stores.
3.Competition laws and lack of large scale development space leading to merger of many convenience stores.



1.Bloating blazers
2.Marks and Spencer’s

The table above concludes the Shepherd & Woodward SWOT analysis along with its marketing and brand parameters.


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