The Chaucer Head Bookshop SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1916

SWOT Analysis of The Chaucer Head Bookshop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Chaucer Head Bookshop

Parent Company

The Chaucer Head Bookshop


Second hand book seller


Lifestyle and Retail

Tagline/ Slogan



Friendly, family owned second hand bookstore with a rich historical connection to William Shakespeare

The Chaucer Head Bookshop STP


People who are not very well to do and rely on buying second hand books.

Target Group

Working class people not affluent enough to buy books from standard stores and literature enthusiasts wanting the Shakespeare connection.


The Chaucer Head Bookshop carries a rich legacy and caters to the literary appetite of the residents of Stratford upon Avon

The Chaucer Head Bookshop SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Chaucer Head Bookshop :

1. Legacy of association with Shakespeare and the rich history of the building of 400 years
2. Strategic location on Stratford upon Avon
3. Offers books at lower prices second hand for less affluent

4. Has been a popular destination in UK for avid readers


1. The range of books is limited and hence offers little option.
2. Only second hand books sold, so higher class people not frequent much.


1. More young professionals indulging in Shakespeare and literature. Hence their target group is increasing fast.
2.Strategic location, also open to tourist book lovers.
3. Expand network, product selection and reach to people by opening up more flagship stores along the lines of their growth strategy currently being pursued.


1.Robbery attempts and other threats lead to high priority security concerns for property loss.
2. Intense competition from well established book stores.
3.Competition laws and lack of large scale development space leading to merger of many stores.

The Chaucer Head Bookshop Competition


Below are the 2 main The Chaucer Head Bookshop competitors :

1. Blackwells

2. Foyle


The brandguide table above concludes the The Chaucer Head Bookshop SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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