Numark SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 843

SWOT Analysis of Numark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Numark Ltd




Lifestyle and Retail

Tagline/ Slogan

Your local community pharmacy


A pharmacy which gives you advices about medicines and one which help you manage your lifestyle

Numark STP


Pharmacy goers

Target Group

Mainly people who have lifestyle diseases like diabetes


A pharmacy which gives medicinal advises and health advices to manage lifestyle diseases

Numark SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Numark :

1. A vast network of more than 3000 stores
2. All are independently owned stores under the same symbol and purchases made together give the owners good profit margin.
3. Expert advices provided on what medicine to choose and help in managing lifestyle diseases with the help of regular checkups.
4.  Availability of online shopping

5. Offers a wide range of own brand products as well


1.  Independent ownership means that management of each store would be different
2. Difficult for the stores to be locally responsive since the purchases are mostly centralized


1.  All in one medicinal services have huge potential since people are looking for more convenience
2. Opportunities to expand the business model to other countries as well
3. Geographical expansion within the country itself is a possibility


1.  Unorganized retailers will pose serious competition
2.  Price cuts if passed on to the customers will not enhance the sales much since most of the costs are covered by insurances
3. A mismanaged store in the chain can ruin the reputation of the entire brand

Numark Competition


Below are the 3 main Numark competitors :

1. Kamsons
2. Cohenschemist
3. Raylene


The brandguide table above concludes the Numark SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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