Smartbox UK SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2213

SWOT analysis of Smartbox UK analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Smartbox UK SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smartbox UK to benchmark its business & performance as compared to the competitors and industry. Smartbox UK is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Smartbox UK competitors and elaborates Smartbox UK market segmentation, target group, positioning & Unique Selling Proposition (USP).

Smartbox UK SWOT, Competitors, Marketing STP & Brand analysis Table
Smartbox UK Brand Analysis
Parent Company



Automobile service and repair


Lifestyle and Retail

Tagline/ Slogan

We are the world leader in gift experience


Gifting your loved ones unique experiences

Smartbox UK STP

Adventurous and aspirational customers

Target Group

Young men/women who are aspirational and seeking different experiences


Unique gift of experience

Smartbox UK SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Smartbox UK. Strengths are:

1. Well suited for internet purchase and gifting
2. Lucrative B2B opportunities
3. Affordability of an experience which otherwise wouldn’r have been possible
4.  More than 750 experiences offered in 10 different themes


Here are the weaknesses in the Smartbox UK SWOT Analysis:

1.  No industry standards set
2.  Difficult to value and price experiences

3.  Too many links in the supply chain which includes the operator, intermediaries, experience providers etc.


Following are the Opportunities in Smartbox UK SWOT Analysis:

1.  Selling the experiences in bulk to B2B customers is a growing trend since organizations are using experiences as gifts more often

2.  Coming up with new experiences which are affordable so as to build a large customer base
3. Widespread interest among people to enhance knowledge and skills will work in its favour


The threats in the SWOT Analysis of Smartbox UK are as mentioned:

1.  Relative lack of differentiation among various players
2.  Threat of a lot of third party competitors
3.  Threat from localized single experience providers

Smartbox UK Competition

Below are the top 3 Smartbox UK competitors:

1. Red letter days
2. Buy a gift
3.  Virgin experience days


The brandguide table above concludes the Smartbox UK SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smartbox UK. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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