Kendall and Sons Ltd SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 827

SWOT Analysis of Kendall and Sons Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kendall and Sons Ltd

Parent Company

Next PLC


Umbrella, rainwear and ladies wear


Lifestyle and Retail

Tagline/ Slogan



Good quality ladies and rain wear

Kendall and Sons Ltd STP


People interested in buying good quality Umbrellas, Rainwears and ladies wears

Target Group

Upper middle class people especially ladies who shops for their family too


A high value brand which people will buy because of its quality and long life

Kendall and Sons Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kendall and Sons Ltd :

1.  Age old brand, so high brand value and customer loyalty
2.  Strong management team
3.  Strong distribution and supply chain
4.  High spend on RnD, innovation and effective communication of brand


1.  Online presence not good as the brand is now defunct
2.  High Dependence on seasonal and woman product sale
3.  Could not leverage its brand recall


1.  Product and service expansion

2.  Increasing online presence
3.  Expansion in emerging markets and abroad


1.  Competitors increasing from local market in rain wear
2.  Big retailers getting strong in ladies wear and entering into rain wear
3. External changes and government regulations on this market

Kendall and Sons Ltd Competition


Below are the 3 main Kendall and Sons Ltd competitors :

1. Marks and Spencer group PLC
2. Arcadia group ltd
3. Debenhams PlC


The brandguide table above concludes the Kendall and Sons Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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