Majestic Wine SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2431

SWOT Analysis of Majestic Wine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Majestic Wine

Parent Company

Majestic wine PLC


Wine industry


Retail stores

Tagline/ Slogan

We like to make wine full of fun


Uk’s largest retailer of wine by mixed case



People who party a lot and enjoys drinking wine

Target Group

Upper middle class fun loving businessman who likes to have soothing wine frequently


Refreshing down to earth wine retailer for fun loving people

SWOT Analysis


1.  High brand value and the largest wine retailer in UK
2.  Consistent growth in terms of revenues and sales
3.  Hardworking and intelligent management
4.  High quality and loyal customers due to variety offered

5.  Competitive price, excellent customer service and impressive range

6. Ability to hold large stocks on local level

7. It has subsidiaries like Lay & Wheeler Ltd, WBI Ltd and Vinotheque Holdings


1.  Highly competitive market means market share is limited
2.  Stores on non prime locations especially outside UK


1.  Online service can be enhanced
2.  Further expansion in UK and abroad, Acquisitions
3.  Enter into other alcohol products


1.  High competition from supermarkets
2.  Economic conditions and government regulations

3.  Increasing competitions from local producer, price wars



1.  Direct wines limited
2.  Oddbins limited
3.  Berry Bros and Rudd ltd


The table above concludes the Majestic Wine SWOT analysis along with its marketing and brand parameters.


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