RS McColl SWOT Analysis, USP & Competitors

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SWOT Analysis of RS McColl with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RS McColl

Parent Company

McColls Retail Group




Retail Stores

Tagline/ Slogan

UK’s no.1 independent neighborhood retailer


Serving the local community through its products like newspapers, magazine and confectionary



People who buys newspapers and confectionary from neighborhood newsagents

Target Group

Lower Middle class and middle class people who buys products from newsagents


Retailer providing variety of newspapers , magazines etc locally

SWOT Analysis


1.  500+ stores across UK shows its presence
2.  Strong relations with distributors and suppliers
3.  Good service for a good customer experience
4.  Impulse category better represented in RS McColl than other supermarkets

5. The company has a strong legacy starting in 1901


1.  Every newsagent caters a very small area, so impact is small
2. Sales based on convenience so little customer loyalty
3. Product substitution is easy for customers


1. Entry into supermarket and hypermarket segment
2. Increase customer base by enhancing service and product range
3. Cover more geographical areas by opening more stores across Europe


1.  Large number of local retail newsagents opening up
2.  Supermarkets and hypermarkets offering low prices
3.  Consumer buying behavior changing with time and more inclined towards supermarket buying



1.  Morrisons
2. Tesco
3. Sainsburys


The table above concludes the RS McColl SWOT analysis along with its marketing and brand parameters.


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