Associated Supermarkets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2600

SWOT analysis of Associated Supermarkets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Associated Supermarkets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Associated Supermarkets to benchmark its business & performance as compared to the competitors and industry. Associated Supermarkets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Associated Supermarkets competitors and elaborates Associated Supermarkets market segmentation, target group, positioning & Unique Selling Proposition (USP).

Associated Supermarkets SWOT, Competitors, Marketing STP & Brand analysis Table
Associated Supermarkets Brand Analysis
Parent Company

Associated Foods Holdings


Grocery Retail


Lifestyle and Retail

Tagline/ Slogan



Low price offered to the customers

Associated Supermarkets STP

Low income, Urban/semi urban purchasers

Target Group

Middle class  families of sub urban and metropolitan area


Freshest quality food at lowest price

Associated Supermarkets SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Associated Supermarkets. Strengths are:

1. The largest group supermarkets based in the New York with about 250 stores.

2. Very reasonable prices have led to popularity among middle income group people for day to day utility items.

3. The stores are centrally located for convenience shoppers who buy while returning from work

4. Its divisions include Associated Supermarkets and Compare Foods

5. The brand also has its share of private labels


Here are the weaknesses in the Associated Supermarkets SWOT Analysis:

1.Gets very crowded during peak hours which is a hassle for customers

2. Store only based around New York city hance limited geographic reach


Following are the Opportunities in Associated Supermarkets SWOT Analysis:

1. Enable online buying and delivery to cater to a larger segment

2. Increase its product portfolio
3. Improve its Brand image buy creating better shopping experience through sales staff training, better store layouts and better quality products

4. With the recession setting in most people are turning to value for money products. It can position itself as the best quality products at low prices


The threats in the SWOT Analysis of Associated Supermarkets are as mentioned:

1.Too many small and large grocery retail shops overcrowd the cities today and it is difficult to differentiate itself

2. Fluctuating economic scenarios and govt policies

Associated Supermarkets Competition

Below are the top 6 Associated Supermarkets competitors:

1.Trader Joe’s

2. Food Basics USA

3. Pathmark

4. The Food Emporium

5. Big M

6. D'Agostino Supermarkets


The brandguide table above concludes the Associated Supermarkets SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Associated Supermarkets. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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