Big Y Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1200
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SWOT Analysis of Big Y Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Y Foods

Parent Company

Big Y Foods, Inc.

Category

Food

Sector

Grocery Retail

Tagline/ Slogan

Only The Best; World class market

USP

Best prices and quality grocery shopping at convenience

STP

Segment

Supermarket and retail chains

Target Group

Middle income families

Positioning

Value for money for customers

SWOT Analysis

Strengths

1. Big Y is the largest independently owned supermarket chains in New England. It is one of the largest private company in the United States and employs about 8,500 people.

2. Large variety of quality grocery products with many international varieties as well.

3. Has created convenience shopping by having a “Little Y Kid's Club” where mothers can leave their children for 2 hours free of cost while shopping in the store.

4. Good store layout with wide aisle and facilities like coffee shop where shoppers can relax.

5. Attractive promotional techniques like weekend discounts and loyalty cards help in increasing sales.

Weaknesses

1.Limited brand awareness as compared to global chains

2.Some customers feel that the price is good only when there are offers

Opportunities

1. Expansion to other towns of the country.
2. Offer home delivery and online ordering services to improve sales and differentiate themselves

Threats

1.Excessive competition with many small and medium supermarkets has posed a challenge as price competition is taking place lowering margins

Competition

Competitors

1.Stop & Shop Supermarket

2.Price Rite

3.First Oriental Grocery

4.Pinoy Food Mart

5.Mannys Market

 

The table above concludes the Big Y Foods SWOT analysis along with its marketing and brand parameters.

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