BI-LO SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BI-LO analyses the brand by its strengths, weaknesses, opportunities & threats. In BI-LO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BI-LO to benchmark its business & performance as compared to the competitors. BI-LO is one of the leading brands in the lifestyle and retail sector.

The table below lists the BI-LO SWOT (Strengths, Weaknesses, Opportunities, Threats), top BI-LO competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BI-LO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BI-LO Brand Analysis
Parent Company

Southeastern Grocers Inc


Frozen Food


Lifestyle and Retail

Tagline/ Slogan

Real savings real fresh


Offering fresh food on a wide variety at real low prices


People who have irregular working hours or work shifts, have less time for shopping and want to save as much as possible

Target Group

Working class professionals who want to buy everyday items like milk, milk products, meat and frozen food and still want to buy it cheap.


Fresh Serving customers with best, high quality  products and excellent service at the lowest and best value

SWOT Analysis of BI-LO
BI-LO Strengths

Below are the Strengths in the SWOT Analysis of BI-LO:

1. Legacy of serving people since 1961 leading to strong brand equity
2. Offers wide range of fresh and chilled food along like milk, meat and readymade foods.
3. Also present in 200+ stores  and employs 63000 people, wide in awareness.
4. Offers best quality products at best prices

5. Acquisition of smaller brands has enhanced the brand image

6. 480+ brands Winn Dixie brand

BI-LO Weaknesses

Here are the weaknesses in the BI-LO SWOT Analysis:

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.since it has gone through many acquisitions, brand awareness is a problem.

BI-LO Opportunities

Following are the Opportunities in BI-LO SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores.

BI-LO Threats

The threats in the SWOT Analysis of BI-LO are as mentioned:

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition.

BI-LO Competition
BI-LO Competitors

Below are the top 3 competitors of BI-LO:

1. Wal-Mart Stores, Inc.

2. Publix Super Markets, Inc.

3. Food Lion, LLC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BI-LO. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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