Brown & Cole SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1137

SWOT analysis of Brown & Cole analyses the brand/company with its strengths, weaknesses, opportunities & threats. Brown & Cole is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Brown & Cole competitors and elaborates Brown & Cole segmentation, targeting, positioning & USP.

Brown & Cole

Parent Company

The Markets


Grocery Store


Lifestyle and Retail

Tagline/ Slogan



Pioneer in converting the store to the first style supermarket- deals with fresh produce, fresh meat and canned foods.

Brown & Cole STP


People who have irregular working hours or work shifts, have less time for shopping and want to save as much as possible

Target Group

Working class professionals who want to buy everyday items like milk, milk products, fresh produce, meat and frozen food


A.F Blakemore is always there for the consumer whenever and wherever he needs, -- when payday is far, when winter is near, when mornings are lazy, when nights are big

Brown & Cole SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brown & Cole. Strengths are:

1.Legacy of merging supermarket with conventional traditional market.
2. Offers wide range of fresh and chilled food along with fresh produce and meat
3. Also offers a wide range of spices as a separate section where you can smell the spices before purchase
4. Separate section where food is cooked in front of customer and recipe shared.

5. Wide chain and presence of stores.


Here are the weaknesses in the Brown & Cole SWOT Analysis:

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is a problem.


Following are the Opportunities in Brown & Cole SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range and reach to people by opening up more flagship stores.


The threats in the SWOT Analysis of Brown & Cole are as mentioned:

1. Robbery attempts and other threats lead to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3. Lack of large scale space leading to merger of many convenience stores and increase in competition.

Brown & Cole Competition


Below are the top 3 Brown & Cole competitors:

1. Wal-Mart Stores, Inc.

2. Publix Super Markets, Inc.

3. Food Lion, LLC

The brandguide table above concludes the Brown & Cole SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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