Bashas’ SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 951

SWOT Analysis of Bashas’ with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company






Tagline/ Slogan

Your Arizona hometown grocer


A store famous for its fresh and local grocery items



Middle/ Upper Middle class people

Target Group

People of Arizona


Grocery store which sells fresh and local items

SWOT Analysis


1.  Wide network of around 130 stores in Arizona
2. Grocery chain known for made-from-scratch bakery items, a full-service butcher shop, fresh local produce and award-winning Chefs Entrees
3. Good customer relationship management through weekly ad feature price cuts, E coupons, Thank you cards etc.

4.  Availability of a wide range of private label products that could save one 20-25% on their grocery bill

5. Over 9000 people are employed with the company


1.  The chain is restricted to Arizona only.
2. Traditional grocery retail and the prices are not the lowest in the area
3. Since more emphasis is given to private labels, some of the good brands miss out on shelf space


1. Since Bashas’ stores are generally small, people there know most of the customers in person and this will lead to repeat purchases. This model can be replicated in other states as well.

2. Can come up with an online/ telephonic order system

3.  Opportunity to expand their pharmacy business since they are popular in the area for their donations towards charity, sponsorship in NASCAR etc.


1.  Competition from other multinational retailers
2. Recent events like the litigation for mislabeling of meat products tarnish the reputation
3. Excess emphasize on the private label may cause the reputation of store to reduce



1. Safeway

2. Walmart
3. Fry’s Food and drug stores

The table above concludes the Bashas’ SWOT analysis along with its marketing and brand parameters.


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