Bealls SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1334

SWOT Analysis of Bealls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Bealls Inc


Clothing, footwear, housewares


Retail stores

Tagline/ Slogan



Stores providing latest style and brands at lower prices



People buying their utilities from big retail stores

Target Group

Middle and upper middle class people buying their normal utilities housewares etc from retail stores


Bealls are the retail stores which provides people large variety of products for their homes at affordable prices

SWOT Analysis


1.  Over 500+ stores across US shows its huge presence
2.  Huge variety of brands at affordable prices
3.  New assortment of quality merchandises adding almost daily in their outlets
4.  Good Promotional activities increase brand recall

5. Locally a very well renowned brand


1.   Poor performance in the peripheral market
2. Store concept hard to replicate because of difference in size and targeted consumers
3. Working with a different brand name Burke in some areas creating confusion


1.  Potential entry in markets abroad
2.  Strengthening operational synergies through regional presence
3.  Moving towards more hybrid pricing strategy


1.  Growing competition from various low prices stores
2. Traditional and new channel competition
3. Need to achieve  organizational stability to control all stores



1.  Kohl’s Corporation
2.  The TJX Companies, Inc
3.  Ross Stores,Inc

The table above concludes the Bealls SWOT analysis along with its marketing and brand parameters.


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