Bealls SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2319

SWOT analysis of Bealls analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bealls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bealls to benchmark its business & performance as compared to the competitors and industry. Bealls is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bealls competitors and elaborates Bealls market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bealls SWOT, Competitors, Marketing STP & Brand analysis Table
Bealls Brand Analysis
Parent Company

Bealls Inc


Clothing, footwear, housewares


Lifestyle and Retail

Tagline/ Slogan



Stores providing latest style and brands at lower prices

Bealls STP

People buying their utilities from big retail stores

Target Group

Middle and upper middle class people buying their normal utilities housewares etc from retail stores


Bealls are the retail stores which provides people large variety of products for their homes at affordable prices

Bealls SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bealls. Strengths are:

1.  Over 500+ stores across US shows its huge presence
2.  Huge variety of brands at affordable prices
3.  New assortment of quality merchandises adding almost daily in their outlets
4.  Good Promotional activities increase brand recall

5. Locally a very well renowned brand


Here are the weaknesses in the Bealls SWOT Analysis:

1.   Poor performance in the peripheral market
2. Store concept hard to replicate because of difference in size and targeted consumers
3. Working with a different brand name Burke in some areas creating confusion


Following are the Opportunities in Bealls SWOT Analysis:

1.  Potential entry in markets abroad
2.  Strengthening operational synergies through regional presence
3.  Moving towards more hybrid pricing strategy


The threats in the SWOT Analysis of Bealls are as mentioned:

1.  Growing competition from various low prices stores
2. Traditional and new channel competition
3. Need to achieve  organizational stability to control all stores

Bealls Competition

Below are the top 3 Bealls competitors:

1.  Kohl’s Corporation
2.  The TJX Companies, Inc
3.  Ross Stores,Inc

The brandguide table above concludes the Bealls SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bealls. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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