Busch’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 747

SWOT Analysis of Busch’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Busch’s Inc


Fresh food market


Retail store

Tagline/ Slogan



Fresh Food items in large variety



People buying grocery from the retail shops in their locality

Target Group

Upper middle class people who often buy large number of  fresh grocery items from big retail stores


Busch’s brings for people  large variety  of fresh good quality food at stores very near to their home

SWOT Analysis


1.  Offers Quality fresh delicious food and keeps strong national brands
2.  Simplified online “Myway” grocery shopping and great guest service
3.  Large number of clean well organized stores encompassing most of the areas
4. Have a wide range of own fresh made items too which are liked by people


1.  Higher prices than the competitors
2.  Limited geographic presence as compared to global players
3. Have large variety of brands, but sometimes it is difficult to find an item of well known brand in the store


1.  Increase its presence in various other states in US
2.  Enter various other market segment like home accessories
3.  Work on enhancing its online sale system


1.  Large number of local grocery stores opening up
2.  Price competition from various online retail stores
3.  Large variety of products offered by online retail stores along with groceries with services like quick home delivery



1.  Trader Joes
2. Whole foods
3. Kroger

The table above concludes the Busch’s SWOT analysis along with its marketing and brand parameters.


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