Dahl’s Food SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 621

SWOT Analysis of Dahl’s Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dahl’s Food

Parent Company

Dahls food Inc


Food, Gifts, Pharmacy


Retail Stores

Tagline/ Slogan

It’s who you know


The selection and the quality of the food items



People buying fresh food, gifts and medicine from retail stores

Target Group

Middle class people who loves to buy fresh, quality grocery items, gifts etc stuff at retail stores near them


Dahls foods provides  you with  best quality fresh food, gifts items and various other convenience services at affordable rates

SWOT Analysis


1.  Old brand, so have a strong hold on the market
2.  Low prices and good services attract customers
3.  Large variety of product and good product mix
4.  Provides other services like in-store pharmacy, cafes, bill payments etc which attracts more customers


1.  Some of the services and products offered too costly compared to competitors
2. Ambience of many stores has lost its flavor of being one of the old brands
3.  Some stores are very small


1.  Increase presence in other locations in US
2.  Brand can be marketed well to reach to more consumers
3. Online presence can be enhanced and they can enter e-commerce to provide better service


1.  Competition from local retail stores in the market
2.  Big online retailers providing similar products at cheaper rates and good service
3.  Loosing loyalty of customers because of wrong stock keeping



1.  Hyvee
2.  Supervalu
3. Fareway stores

The table above concludes the Dahl’s Food SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Dahl’s Food. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: