Dahl’s Food SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 955

SWOT analysis of Dahl’s Food analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dahl’s Food is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Dahl’s Food competitors and elaborates Dahl’s Food segmentation, targeting, positioning & USP.

Dahl’s Food

Parent Company

Dahls food Inc


Food, Gifts, Pharmacy


Lifestyle and Retail

Tagline/ Slogan

It’s who you know


The selection and the quality of the food items

Dahl’s Food STP


People buying fresh food, gifts and medicine from retail stores

Target Group

Middle class people who loves to buy fresh, quality grocery items, gifts etc stuff at retail stores near them


Dahls foods provides  you with  best quality fresh food, gifts items and various other convenience services at affordable rates

Dahl’s Food SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dahl’s Food. Strengths are:

1.  Old brand, so have a strong hold on the market
2.  Low prices and good services attract customers
3.  Large variety of product and good product mix
4.  Provides other services like in-store pharmacy, cafes, bill payments etc which attracts more customers


Here are the weaknesses in the Dahl’s Food SWOT Analysis:

1.  Some of the services and products offered too costly compared to competitors
2. Ambience of many stores has lost its flavor of being one of the old brands
3.  Some stores are very small


Following are the Opportunities in Dahl’s Food SWOT Analysis:

1.  Increase presence in other locations in US
2.  Brand can be marketed well to reach to more consumers
3. Online presence can be enhanced and they can enter e-commerce to provide better service


The threats in the SWOT Analysis of Dahl’s Food are as mentioned:

1.  Competition from local retail stores in the market
2.  Big online retailers providing similar products at cheaper rates and good service
3.  Loosing loyalty of customers because of wrong stock keeping

Dahl’s Food Competition


Below are the top 3 Dahl’s Food competitors:

1.  Hyvee
2.  Supervalu
3. Fareway stores

The brandguide table above concludes the Dahl’s Food SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Dahl’s Food. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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