Gerland Food Fair SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1194

SWOT Analysis of Gerland Food Fair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gerland Food Fair

Parent Company

Gerland Corporation


Food store


Lifestyle and Retail

Tagline/ Slogan

Quality meat. Fresh Produce


High quality groceries at low rates

Gerland Food Fair STP


People who buy groceries from retail stores near them

Target Group

Middle class who value buying groceries in retail store near them


A retail store providing fresh quality groceries consisting of large variety at affordable prices

Gerland Food Fair SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gerland Food Fair :

1.  Provides fresh quality grocery items at low rates
2.  One of the oldest known food stores, so enjoys customer loyalty
3.  Good distributer and supplier relation helps in providing at affordable rates
4.  Good management, customer friendly staff

5. Stores are huge, extremely clean and well organized

6. Products include Beer, dairy, delicatessen, frozen foods, general merchandise, meat, pharmacy, produce, seafood, wine


1.  Not a whole foods store, so provides fewer options for consumers
2.  Weak online presence and e commerce
3.  Have large variety of products but loses out on many day to day requirements


1.  Expand and increase presence in other states
2.  Work on online presence and sale through ecommerce
3.  Increase product range to become a one stop store for all the customer requirements


1.  Increasing number of local small grocery stores providing fresh food at cheaper rates
2. Big retailers like Walmart which are the one stop shops for all the consumer requirements
3. Many online retailers entering into the fresh food market and providing better services

Gerland Food Fair Competition


Below are the 3 main Gerland Food Fair competitors :

1.  Grocer supply
2.  The Kroger co
3.  Walmart stores Inc


The brandguide table above concludes the Gerland Food Fair SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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