Jeremys SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 751
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SWOT Analysis of Jeremys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jeremys

Parent Company

Jeremys

Category

Department Store

Sector

Lifestyle and Retail

Tagline/ Slogan

Since 1987

USP

Offer top notch clothing at discounted rates

Jeremys STP

Segment

Upper middle class stylish youth, young working professionals

Target Group

Fashion conscious individuals wishing to look their best but not at exorbitant prices

Positioning

Jeremys provides stylish apparels, shoes and accessories at highly discounted prices

Jeremys SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jeremys :

1. More than 30 years' experience, recognizable brand
2. Cost advantage-Fashionable designer works obtained at cheap rates
3. Variety offered in terms of style and items

4. Limited number of pieces per item ensures uniqueness of the piece

5.Loyal customers, once pleased with the item offered at such cheap rate will come back for more

Weaknesses

1. Discounts are due to the stock coming from department stores and other sources having been window displays, damaged pieces or customer returns. Reduces faith in quality
2.Limited pieces per item, cannot satisfy all the demand
3. Limited reach, only two stores and low market share

Opportunities

1.Help customers by designing an entire look for them, have style experts
2.Expand and go online

3. Expand the chain to other locations

4.Increase the product range

5.Acquisitions,  expand in terms of segment as well

Threats

1. Items being tagged as “last season” and not in fashion anymore

2. Cheaper technology allowing high price competition from others

3.Local designer boutiques

4.Online discount stores offering convenience

5.Being tagged as “cheap”, losing out on image conscious customers

Jeremys Competition

Competitors

Below are the 4 main Jeremys competitors :

1. Bloomingdale’s
2. Sarah Shaw
3. Cary Lane

4. My Roommate’s Closet


The brandguide table above concludes the Jeremys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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