Jeremys SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 880

SWOT analysis of Jeremys analyses the brand/company with its strengths, weaknesses, opportunities & threats. Jeremys is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Jeremys competitors and elaborates Jeremys segmentation, targeting, positioning & USP.


Parent Company



Department Store


Lifestyle and Retail

Tagline/ Slogan

Since 1987


Offer top notch clothing at discounted rates

Jeremys STP


Upper middle class stylish youth, young working professionals

Target Group

Fashion conscious individuals wishing to look their best but not at exorbitant prices


Jeremys provides stylish apparels, shoes and accessories at highly discounted prices

Jeremys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jeremys. Strengths are:

1. More than 30 years' experience, recognizable brand
2. Cost advantage-Fashionable designer works obtained at cheap rates
3. Variety offered in terms of style and items

4. Limited number of pieces per item ensures uniqueness of the piece

5.Loyal customers, once pleased with the item offered at such cheap rate will come back for more


Here are the weaknesses in the Jeremys SWOT Analysis:

1. Discounts are due to the stock coming from department stores and other sources having been window displays, damaged pieces or customer returns. Reduces faith in quality
2.Limited pieces per item, cannot satisfy all the demand
3. Limited reach, only two stores and low market share


Following are the Opportunities in Jeremys SWOT Analysis:

1.Help customers by designing an entire look for them, have style experts
2.Expand and go online

3. Expand the chain to other locations

4.Increase the product range

5.Acquisitions,  expand in terms of segment as well


The threats in the SWOT Analysis of Jeremys are as mentioned:

1. Items being tagged as “last season” and not in fashion anymore

2. Cheaper technology allowing high price competition from others

3.Local designer boutiques

4.Online discount stores offering convenience

5.Being tagged as “cheap”, losing out on image conscious customers

Jeremys Competition


Below are the top 4 Jeremys competitors:

1. Bloomingdale’s
2. Sarah Shaw
3. Cary Lane

4. My Roommate’s Closet

The brandguide table above concludes the Jeremys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Jeremys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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