The Laden Showroom SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1798

SWOT Analysis of The Laden Showroom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Laden  Showroom

Parent Company

The Laden Showroom


Apparels and Fashion


Lifestyle and Retail

Tagline/ Slogan



Store showcasing innovative designs by various young designers

The Laden Showroom STP


People buying fashion apparels frequently

Target Group

Young enthusiasts who likes to be fashionable and new apparel designs more often


A Veritable magnet for keen-eyed fashionistas

The Laden Showroom SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Laden Showroom :

1.  Variety of designs displayed by young designers
2.  Low cost space to display which gives more emphasis to creativity
3.  Low prices apparels despite having a good quality
4.  Strong marketing strategies make it a recognizable brand in the region


1.  Less number of stores and Weak Online presence
2.  No big designer names attached means limited market share


1.  Increase its presence in UK
2.  On boarding some known big designers to create more brand name
3.  Increasing online presence and enhancing its e-commerce


1.  More number of stores with similar ideas opening up
2.  Competition from big online retailers
3.  Consumers becoming more conscious about designers and brands

The Laden Showroom Competition


Below are the 3 main The Laden Showroom competitors :

1.  Fabrislane
2. lanecrawford
3. Fashion hub

The brandguide table above concludes the The Laden Showroom SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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