Bristol Farms SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1569

SWOT analysis of Bristol Farms analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bristol Farms is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bristol Farms competitors and elaborates Bristol Farms segmentation, targeting, positioning & USP.

Bristol Farms

Parent Company

Endeavour Capital

Category

Grocery retailer

Sector

Lifestyle and Retail

Tagline/ Slogan

Your Extraordinary Food Store

USP

Carson-based gourmet and specialty food retailer

Bristol Farms STP

Segment

Grocery retail stores

Target Group

Creative, Middle and Upper Class

Positioning

A shopper's beautiful dream with wide aisles, helpful staff, and beautiful presentations

Bristol Farms SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bristol Farms. Strengths are:

1. Well-Known brand: More than 30 years old

2. Good distribution network: 15 stores across target regions

3. Home delivery service on online order provides better service to customer

4. Company provide services like wine news, recipes and cooking tips which increases customer engagement and trust

5. Products portfolio: grocery, bakery, butcher, etc

Weaknesses

Here are the weaknesses in the Bristol Farms SWOT Analysis:

1. Narrow presence: stores are concentrated in 2-3 regions only

2. Ownership: ownership of the company has changed several times since its inception which creates problem in developing strategy for growth

Opportunities

Following are the Opportunities in Bristol Farms SWOT Analysis:

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

Threats

The threats in the SWOT Analysis of Bristol Farms are as mentioned:

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

Bristol Farms Competition

Competitors

Below are the top 3 Bristol Farms competitors:

1. Whole Foods Market, Inc.

2. Arden Group, Inc.

3. Ralphs Grocery Company


The brandguide table above concludes the Bristol Farms SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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