Cannata’s Family Market SWOT Analysis, USP & Competitors

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SWOT Analysis of Cannata’s Family Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cannata’s Family Market

Parent Company

Cannata’s Family Market


Grocery store



Tagline/ Slogan

We know how to make groceries!


Hometown family market



Household purchases and quality conscious

Target Group

Middle and upper class and high quality


Quality, freshness and variety

SWOT Analysis


1. About 75 years old: South Louisiana’s oldest family-owned grocery store chain
2. Renowned brand: A household name in its operating locations with three stores
3. Good variety of products which attracts customers
4. Different services like in-store restaurant, catering service, flower shop, wine and liquor store, etc are provided in the stores

5. Company provides electronic coupons and recipes of in-demand dishes, this increases customer engagement


1. Cannata’s Family Market is present only in few towns
2. No online purchase is a concern
3. Primary focus is on grocery, customer need to go to other stores for other products


1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

3. CRM initiatives: These stores cater to the locality, hence can benefit from CRM policies to ensure customer loyality


1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market



1. Walmart
2. Macy’s
3. Kroger


The table above concludes the Cannata’s Family Market SWOT analysis along with its marketing and brand parameters.


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