Cannata’s Family Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1307

SWOT analysis of Cannata’s Family Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cannata’s Family Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cannata’s Family Market to benchmark its business & performance as compared to the competitors and industry. Cannata’s Family Market is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Cannata’s Family Market competitors and elaborates Cannata’s Family Market market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cannata’s Family Market SWOT, Competitors, Marketing STP & Brand analysis Table
Cannata’s Family Market Brand Analysis
Parent Company

Cannata’s Family Market

Category

Grocery store

Sector

Lifestyle and Retail

Tagline/ Slogan

We know how to make groceries!

USP

Hometown family market

Cannata’s Family Market STP
Segment

Household purchases and quality conscious

Target Group

Middle and upper class and high quality

Positioning

Quality, freshness and variety

Cannata’s Family Market SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cannata’s Family Market. Strengths are:

1. About 75 years old: South Louisiana’s oldest family-owned grocery store chain
2. Renowned brand: A household name in its operating locations with three stores
3. Good variety of products which attracts customers
4. Different services like in-store restaurant, catering service, flower shop, wine and liquor store, etc are provided in the stores

5. Company provides electronic coupons and recipes of in-demand dishes, this increases customer engagement

Weaknesses

Here are the weaknesses in the Cannata’s Family Market SWOT Analysis:

1. Cannata’s Family Market is present only in few towns
2. No online purchase is a concern
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

Following are the Opportunities in Cannata’s Family Market SWOT Analysis:

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

3. CRM initiatives: These stores cater to the locality, hence can benefit from CRM policies to ensure customer loyality

Threats

The threats in the SWOT Analysis of Cannata’s Family Market are as mentioned:

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

Cannata’s Family Market Competition
Competitors

Below are the top 3 Cannata’s Family Market competitors:

1. Walmart
2. Macy’s
3. Kroger

 

The brandguide table above concludes the Cannata’s Family Market SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cannata’s Family Market. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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