Costcutter SWOT Analysis, USP & Competitors

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SWOT Analysis of Costcutter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Bibby Line Group


Symbol Group



Tagline/ Slogan

Proud to be local


Fully integrated solutions to retailer, brand heritage



Convenience stores and supermarkets, brand

Target Group

Premium stores, independent


Customers confidence, fresh, local, value

SWOT Analysis


1. Brand heritage: Many years old
2. Renowned brand: Serving over 1700 stores
3. Customize service: Services are provided after understanding the behavior of local customers
4. Brand portfolio: company provides variety of brands like Kwiksave, Costcutter and myCostcutter

5. Field Team: one of the largest field teams comprising of 600 people nationwide


1. Company does not have its own store and has intense competition ahd hence limited revenue share
2. Collapsed merger: Company had a failed merger after concerns about a cartel, this decreased brand strength


1. With strong brand heritage company can also enter in developing countries
2. Company can launch more brand-products which must be present exclusively in its store


1. Technological development
2. Equally active competitors which has high market share



1. J Sainsbury plc
2. John Lewis Partnership plc
3. Tesco plc


The table above concludes the Costcutter SWOT analysis along with its marketing and brand parameters.


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