FoodMaxx SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1262

SWOT Analysis of FoodMaxx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Save Mart Supermarkets




Lifestyle and Retail

Tagline/ Slogan

Your Maximum Discount Supermarkets ; Get more for your money at FoodMaxx


No membership fee warehouse supermarket

FoodMaxx STP


Interested in discounts (price conscious)

Target Group

Middle class & restaurants


Lowest Possible Prices

FoodMaxx SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FoodMaxx :

1. 45 stores with strong community support
2. S.H.A.R.E. (Supporting Humanities, Arts, Recreation, Education, and Sports) and C.A.R.E.S (Community, Arts, Recreation, Education) programs
3. Locally procured fruits and vegetables, very fresh as compared to other stores in the region
4. No frills shopping experience (There is no minimum that must be purchased)

5. Discount coupons available which attracts customers


1. Occasionally prices are higher than the market average
2. The stores are large but presence only in a few towns

3. Small towns and localities may not have many large scale buyers


1. Retail directly to restaurants and food courts
2. Online retail and home delivery on large purchases
3. Expansion to other major cities


1. Local mom and pop stores may have higher prices but convenience and customer loyalty is higher
2. Online retail have captured a large market share in the recent days
3. With the coming of better refrigeration technology and transportation, suppliers now look for customers for the best prices, even if they are far from the farm.

4. Many customers now shift to organic foods

FoodMaxx Competition


Below are the 3 main FoodMaxx competitors :

1. Walmart
2. Food Basics
3. Breaux Mart Supermarkets


The brandguide table above concludes the FoodMaxx SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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