Gristedes SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1697

SWOT analysis of Gristedes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gristedes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gristedes to benchmark its business & performance as compared to the competitors and industry. Gristedes is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Gristedes competitors and elaborates Gristedes market segmentation, target group, positioning & Unique Selling Proposition (USP).

Gristedes SWOT, Competitors, Marketing STP & Brand analysis Table
Gristedes Brand Analysis
Parent Company

Red Apple Group




Lifestyle and Retail

Tagline/ Slogan

Your Neighborhood Grocer Since 1888; Mega Stores, Mega Values


Chain of stores specifically for the urban crowd

Gristedes STP

Both members in the family are working

Target Group

Housewives in urban population


Widest selection and best product

Gristedes SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gristedes. Strengths are:

1. Over 30 stores in the New York area alone
2. Premium quality product to serve the urban crowd
3. Over a 100 years experience in the retail industry
4. Diamond Value Club (DVC) Card : discount card

5. Special floral department


Here are the weaknesses in the Gristedes SWOT Analysis:

1. Price is not the selling point, variety and choice is. Deters many consumers from regular purchases.
2. The New York – Manhattan urban customers are more interested in convenience and proximity of the store rather than the variety or price
3. No online retail limits its customer base


Following are the Opportunities in Gristedes SWOT Analysis:

1. Can expand operations to other states and cities.
2. A larger departmental store gives variety and more customer loyalty
3. Home and office delivery, online retail would be more convenient for city dwellers


The threats in the SWOT Analysis of Gristedes are as mentioned:

1. Organic food stores are gaining market share
2. Strong competition from gourmet shops
3. Sandwich and shawarma shops sometimes replace the daily meals of the busy city dwellers

4. High rents in these areas are also eating away the profits

Gristedes Competition

Below are the top 3 Gristedes competitors:

1. Fairway Market
2. Morton Williams Supermarkets
3. Pioneer Supermarket

The brandguide table above concludes the Gristedes SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gristedes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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