SWOT Analysis of Gristedes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gristedes |
|
Parent Company |
Red Apple Group |
Category |
Retail |
Sector |
|
Tagline/ Slogan |
Your Neighborhood Grocer Since 1888; Mega Stores, Mega Values |
USP |
Chain of stores specifically for the urban crowd |
Gristedes STP |
|
Segment |
Both members in the family are working |
Target Group |
Housewives in urban population |
Positioning |
Widest selection and best product |
Gristedes SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gristedes : 1. Over 30 stores in the New York area alone 5. Special floral department |
Weaknesses |
1. Price is not the selling point, variety and choice is. Deters many consumers from regular purchases. |
Opportunities |
1. Can expand operations to other states and cities. |
Threats |
1. Organic food stores are gaining market share 4. High rents in these areas are also eating away the profits |
Gristedes Competition |
|
Competitors |
Below are the 3 main Gristedes competitors : 1. Fairway Market |
The brandguide table above concludes the Gristedes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Gristedes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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