Gristedes SWOT Analysis, Competitors & USP

Red Apple Group

Retail

Lifestyle and Retail

Your Neighborhood Grocer Since 1888; Mega Stores, Mega Values

Chain of stores specifically for the urban crowd

Both members in the family are working

Housewives in urban population

Widest selection and best product

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gristedes. Strengths are:

1. Over 30 stores in the New York area alone
2. Premium quality product to serve the urban crowd
3. Over a 100 years experience in the retail industry
4. Diamond Value Club (DVC) Card : discount card

5. Special floral department

Here are the weaknesses in the Gristedes SWOT Analysis:

1. Price is not the selling point, variety and choice is. Deters many consumers from regular purchases.
2. The New York – Manhattan urban customers are more interested in convenience and proximity of the store rather than the variety or price
3. No online retail limits its customer base

Following are the Opportunities in Gristedes SWOT Analysis:

1. Can expand operations to other states and cities.
2. A larger departmental store gives variety and more customer loyalty
3. Home and office delivery, online retail would be more convenient for city dwellers

The threats in the SWOT Analysis of Gristedes are as mentioned:

1. Organic food stores are gaining market share
2. Strong competition from gourmet shops
3. Sandwich and shawarma shops sometimes replace the daily meals of the busy city dwellers

4. High rents in these areas are also eating away the profits

Below are the top 3 Gristedes competitors:

1. Fairway Market
2. Morton Williams Supermarkets
3. Pioneer Supermarket