Houchens Industries SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1158

SWOT Analysis of Houchens Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Houchens Industries

Parent Company

100% employee owned company - Employee Stock Ownership Plan (ESOP)


Retail, Banking, Construction


Lifestyle and Retail

Tagline/ Slogan

Providing The Necessities of Life


An ESOP Company

Houchens Industries STP


Those conscious of the lowest prices in town

Target Group

Middle class home makers


Affordable items for a family

Houchens Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Houchens Industries :

1. Over 400+ grocery and convenience stores
2. Convenience stores under the name Jr. Food Stores
3. Supermarkets under the name Piggly Wiggly, Food Giant Supermarkets, Market Place, etc
4. Acquired Hillard Lyons, Tampico Beverages , two high schools and many other firms

5. The company has over 10,000+ employees


1. Supermarkets are primarily located in Kentucky and Tennessee
2. There are a large number of firms under the Houchens umbrella but there is very little emphasis on any particular sector other than supermarkets


1. Cater to organic products, furniture and stationary
2. The portfolio is large but a garments chain would be a good improvement


1. With a large number of subsidiary firms, emphasis on retail may be lost
2. Diversified firms may lead to conflict of interests
3. As an ESOP, there is less scrutiny on the actions of the management

Houchens Industries Competition


Below are the 3 main Houchens Industries competitors :

1. Walmart
2. Taco Bell

The brandguide table above concludes the Houchens Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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