Broulims SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1360

SWOT analysis of Broulims analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Broulims SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Broulims to benchmark its business & performance as compared to the competitors and industry. Broulims is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Broulims competitors and elaborates Broulims market segmentation, target group, positioning & Unique Selling Proposition (USP).

Broulims SWOT, Competitors, Marketing STP & Brand analysis Table
Broulims Brand Analysis
Parent Company



Grocery and Food


Lifestyle and Retail

Tagline/ Slogan

Fresh foods


Catering service on special occasions

Broulims STP

Mid income level urban customers

Target Group

Middle income families


Value for money fresh food

Broulims SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Broulims. Strengths are:

1. Online purchase portal that makes it easier to shop for the customers.

2. Is in the business of fresh food for about 80 years and has established its credibility

3.A wide variety of food items and customised on call catering service on all occasions has made it popular among time constrained customers

4.Well trained employees and very good customer service

5.Many customer engagement programs like healthy food recipes help


Here are the weaknesses in the Broulims SWOT Analysis:

1.There has been complaints about the quality of the produce they sell

2.Price is higher than Walmart which might take away price sensitive customers

3.The number of stores is limited and is not present in many cities


Following are the Opportunities in Broulims SWOT Analysis:

1. With time constraint of people increasing, there is an increasing demand for on the call food and grocery delivery for special occasions. It can leverage on this opportunity and extend its delivery service in special occasions
2.Improve its quality of produce and create a brand image of having high quality as this is one major complaint that people have against it


The threats in the SWOT Analysis of Broulims are as mentioned:

1.Grocery supermarket is a very fragmented segment with many new competitors every year and price competition with giants like Walmart

2.Increasing government regulation on Food Standards and safety has increased cost of production

Broulims Competition

Below are the top 7 Broulims competitors:

1. WinCo

2. Walmart

3. Safeway

4.Giant Food

5. Stop & Shop


7. Whole Foods


The brandguide table above concludes the Broulims SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Broulims. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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