Charleston Department Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 755

SWOT Analysis of Charleston Department Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charleston Department Stores

Parent Company

Charleston Department Stores


Apparel, shoes & sports goods


Lifestyle retail

Tagline/ Slogan



Quality products



High income

Target Group

Young men and women


Quality products of well known brands

SWOT Analysis


1.Very helpful well trained staff

2.Good store ambience & layout with a good collection of products

3.Online portal helps sell throughout the country

4.good customer loyalty programs, discounts and customer relationships help retain customers in the long run


1.Stores present only in Charleston hence a big limitation to growth

2. Price is high and many customers find it overpriced


1.Can tie up with schools directly to take bulk contract of supplying uniforms and sports goods
2.Can expand into other locations in the country and also incorporate online ordering and home delivery


1. Recent recession has made customers to decrease their consumption and go for price comparison and purchase of only value for money products

2.Too much of fragmented market with the recent increase of the e-commerce companies is decreasing in-store sales





3.Urban Outfitters Direct


5.Dollar General

6.Costco Charleston

7.Burlington Coat Factory


The table above concludes the Charleston Department Stores SWOT analysis along with its marketing and brand parameters.


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