Crosby's Marketplace SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 939

SWOT Analysis of Crosby's Marketplace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crosby's Marketplace

Parent Company

Crosby's Marketplace


Grocery store


Lifestyle and Retail

Tagline/ Slogan



Organic and all natural fresh produce

Crosby's Marketplace STP


Middle class and upper middle class who value good quality over price

Target Group

Time constrained urban households


High quality fresh products with the fastest service possible

Crosby's Marketplace SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crosby's Marketplace :

1.Size of the store and store layout is very good and optimal; making shopping easier

2.Good infrastructure and efficient staff makes shopping faster and more efficient creating better customer experience

3.Stock replenishment is fast making availability of products a major reason for customers to come back to shop

4.Quality of produce is very good

5.Sources the products from local suppliers thereby also helping the community and creating a community friendly brand image


1.Costlier than other similar grocery stores and limited market share

2.Geographic limitation causes low brand awareness


1.To expand into online ordering and home delivery as people are looking for more and more services
2.Can invest in customer relationship management initiatives to increase brand loyalty


1. Price being higher than similar grocery stores the recessions hit sales to a great extent.

Crosby's Marketplace Competition


Below are the 4 main Crosby's Marketplace competitors :

1.Stop and Shop

2. Shaws

3. Market Basket

4. Trader Joe's

The brandguide table above concludes the Crosby's Marketplace SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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