Food Emporium SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 956

SWOT Analysis of Food Emporium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Emporium

Parent Company

The Great Atlantic & Pacific Tea Company (A&P)




Lifestyle and Retail

Tagline/ Slogan

Someone Made a Store Just for Me


Premium quality products and upmarket ambience

Food Emporium STP


Higher income group

Target Group

Higher income households which give maximum importance to quality


Exceptionally high quality food at convenience

Food Emporium SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Food Emporium :

1 Many customer loyalty programs like fresh club card, coupons and senior appreciation programs helps retain customers

2.Online shopping with same day delivery for better customer relationship management

3.Has a upmarket look and feel in the ambience

4.Centrally located him makes many customers go there for convenience as it is the nearest


1.No discounts and higher prices from other nearby stores

2.Low brand awareness and less revenue share

3.Constricted aisles and less space near cash counters make the store layout not great for customer service and experience


1. Can improve on customer service by introducing customer relationship management techniques and training of sales force
2.Improve infrastructure to make shopping experience easier


1.Global recession hits premium products first as they are more costly and hence they saw drop in sales

2.High and intense price competition in the segment

Food Emporium Competition


Below are the 4 main Food Emporium competitors :

1.Trader Joe’s

2.Fairway Market

3.The Dead Rabbit

4.Village Farm Grocery

The brandguide table above concludes the Food Emporium SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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