Holiday Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1000
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SWOT Analysis of Holiday Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holiday Market

Parent Company

Holiday Market

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Your neighbourhood grocery store since 1962!

USP

Fresh quality produce

Holiday Market STP

Segment

Middle income urban customers

Target Group

Middle income households

Positioning

Neighbourhood store where you will get the best quality products

Holiday Market SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Holiday Market :

1 Quality selection of products

2.Good customer service

2.Very employee friendly and positions itself as an employee owned store which helps in retaining skilled employees and improves store performance

4.Covenient online ordering has helped it increase its customer base

5.Customer loyalty programs helps it retain existing customers

6 Has unique auction feature where unique products are auctioned

Weaknesses

1. Limited geographic reach and low brand visibility

2.Prices are high and lesser variety compared to global giants

3. Infrastructure and ambience of store not very good. There is a lot of overcrowding at times

Opportunities

1. Improve the ambience and target customers in the upper segment who value quality products and are ready to pay a higher price
2. Can tie up with local suppliers and increase its connection to the neighbourhood community so that they can source supplies at lower costs. This will also give them more credibility as a ‘neighbourhood store’.

Threats

1.It faces the same problem as most other grocery stores of increased and intense price competition

2.Increased Food standards by the government has increased the costs involved in quality checks

Holiday Market Competition

Competitors

Below are the 5 main Holiday Market competitors :

1.Whole Foods

2.Trader Joes

3. Hannaford

4. Shaw's

5. Stop & Shop


The brandguide table above concludes the Holiday Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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