Fattorini and Sons SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1528

SWOT analysis of Fattorini and Sons analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fattorini and Sons SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fattorini and Sons to benchmark its business & performance as compared to the competitors and industry. Fattorini and Sons is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Fattorini and Sons competitors and elaborates Fattorini and Sons market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fattorini and Sons SWOT, Competitors, Marketing STP & Brand analysis Table
Fattorini and Sons Brand Analysis
Parent Company

Thomas Fattorini Ltd


Jewellery, Watches, Fancy goods


Lifestyle and Retail

Tagline/ Slogan

Artist Craftsmen since 1897


Excellent Designs

Fattorini and Sons STP

Small and large customers across all sectors

Target Group

National Government, Sports Authorities, Private Individuals


Designer-Makers & Artist-Craftsmen

Fattorini and Sons SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fattorini and Sons. Strengths are:

1.  Prominent manufacturer of regalia for use in the different Orders of Freemasonry
2.  Manufacturer of specialist bespoke sports trophies, awards and medals today such as FA cup, the Rugby League Challenge Cup
3.  Designer and manufacturer of beautifully crafted bespoke items in all materials from precious metals to plastics.
4.  Producer of the widest variety of plastic name badges in the country

5. Leading exporter throughout the world from National Government to the private individuals

6. A Royal Warrant as a manufacturer of Insignia, Honours and Awards was issued by Her Majesty Queen Elizabeth II


Here are the weaknesses in the Fattorini and Sons SWOT Analysis:

1. Many of their original designs have been emulated
2. Most of the patents on the products have expired
3. Finding new skilled labour to work in manufacturing factories


Following are the Opportunities in Fattorini and Sons SWOT Analysis:

1. New markets in emerging countries, National Governments and private individuals
2. Introduction of new products in the market


The threats in the SWOT Analysis of Fattorini and Sons are as mentioned:

1. Advancement of the technology makes manufacturing cheaper and easier
2. Changing lifestyles and social habits, such as internet shopping

Fattorini and Sons Competition

Below are the top 3 Fattorini and Sons competitors:

1.  EFX
2.  Engrave UK
3.  Timpson


The brandguide table above concludes the Fattorini and Sons SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fattorini and Sons. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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