Fattorini and Sons SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1032

SWOT Analysis of Fattorini and Sons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fattorini and Sons

Parent Company

Thomas Fattorini Ltd


Jewellery, Watches, Fancy goods



Tagline/ Slogan

Artist Craftsmen since 1897


Excellent Designs



Small and large customers across all sectors

Target Group

National Government, Sports Authorities, Private Individuals


Designer-Makers & Artist-Craftsmen

SWOT Analysis


1.  Prominent manufacturer of regalia for use in the different Orders of Freemasonry
2.  Manufacturer of specialist bespoke sports trophies, awards and medals today such as FA cup, the Rugby League Challenge Cup
3.  Designer and manufacturer of beautifully crafted bespoke items in all materials from precious metals to plastics.
4.  Producer of the widest variety of plastic name badges in the country

5. Leading exporter throughout the world from National Government to the private individuals

6. A Royal Warrant as a manufacturer of Insignia, Honours and Awards was issued by Her Majesty Queen Elizabeth II


1. Many of their original designs have been emulated
2. Most of the patents on the products have expired
3. Finding new skilled labour to work in manufacturing factories


1. New markets in emerging countries, National Governments and private individuals
2. Introduction of new products in the market


1. Advancement of the technology makes manufacturing cheaper and easier
2. Changing lifestyles and social habits, such as internet shopping



1.  EFX
2.  Engrave UK
3.  Timpson


The table above concludes the Fattorini and Sons SWOT analysis along with its marketing and brand parameters.


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