Hollywood Super Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1147

SWOT Analysis of Hollywood Super Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hollywood Super Market

Parent Company

Hollywood Super Market


Grocery Store


Lifestyle and Retail

Tagline/ Slogan

Michigan owned and operated since 1950


Hometown shopping experience

Hollywood Super Market STP


Southeast Michigan people

Target Group

People of all demographics


Store which gives you hometown shopping experience

Hollywood Super Market SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hollywood Super Market :

1. Regular Mega Deal offers to attract customers
2. Old fashioned and great Customer service where every customer is treated as a member of the family
3. It has double the meat selection as compared to most area stores
4. Vast selection of Michigan-made products which attracts the local customers

5. Additional services such as recycling of bottles and cans are provided


1. More expensive prices of the staples as they cannot compete with the big players
2. Limited selections of brands are available compared to larger brands


1. More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Renovating the infrastructure to attract more customers


1. Walmart is a threat in the low cost segment, it cannot compete with walmart on price

2. Inflation in the economy can squeeze out profits in this intense competition market

Hollywood Super Market Competition


Below are the 3 main Hollywood Super Market competitors :

1. Target
2. Meijer
3. Kroger


The brandguide table above concludes the Hollywood Super Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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