SWOT Analysis of Minyard Food Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Minyard Food Stores |
|
Parent Company |
RLS Supermarkets, LLC |
Category |
Retail |
Sector |
|
Tagline/ Slogan |
A tradition as big as Texas |
USP |
Locally owned and operated chain of supermarkets |
Minyard Food Stores STP |
|
Segment |
Customers of all demographics shop here |
Target Group |
Family Customers |
Positioning |
Locally owned and operated supermarket chain |
Minyard Food Stores SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Minyard Food Stores : 1. Loyal customer base, mainly local families in the area due to its positioning 5. Huge stores with a lot of merchandise at a lower cost |
Weaknesses |
1. Old building, most of the supermarket chains gives the appearance of run- down buildings |
Opportunities |
1. More advertising and promotional deals to draw in more customers 2. Incorporating new technology in distribution and supply chain 3. Renovating the infrastructure to attract more customers |
Threats |
1. Walmart is a threat in the low cost segment, Minyard’s cannot compete with walmart on price 2. Inflation in the economy can squeeze out profits in this intense competition market 3. Many other local retailers are also building pharmacy chains like Bi-mart 4. competition is both from retailers as well as pharmacies |
Minyard Food Stores Competition |
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Competitors |
Below are the 3 main Minyard Food Stores competitors : |
The brandguide table above concludes the Minyard Food Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Minyard Food Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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