Minyard Food Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 634

SWOT Analysis of Minyard Food Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minyard Food Stores

Parent Company

RLS Supermarkets, LLC




Supermarket Chain, Pharmacies, Fuel Station

Tagline/ Slogan

A tradition as big as Texas


Locally owned and operated chain of supermarkets



Customers of all demographics shop here

Target Group

Family Customers


Locally owned and operated supermarket chain

SWOT Analysis


1. Loyal customer base, mainly local families in the area due to its positioning
2. Traditional grocery store which has stocks of ethnic foods
3. Great deals are provided on meat and vegetables
4.  For the convenience of the customers, pharmacy is placed inside the store

5.  Huge stores with a lot of merchandise at a lower cost


1.  Old building, most of the supermarket chains gives the appearance of run- down buildings
2 .Undermanned department in the stores are sometimes a concern
3.  Long queues at the checkout counter as a concern at times


1.  More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Renovating the infrastructure to attract more customers


1.  Walmart is a threat in the low cost segment, Minyard’s cannot compete with walmart on price

2. Inflation in the economy can squeeze out profits in this intense competition market

3. Many other local retailers are also building pharmacy chains like Bi-mart

4. competition is both from retailers as well as pharmacies



1. Walmart
2. Target
3. Kmart

The table above concludes the Minyard Food Stores SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Minyard Food Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: