Minyard Food Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 787

SWOT Analysis of Minyard Food Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minyard Food Stores

Parent Company

RLS Supermarkets, LLC




Lifestyle and Retail

Tagline/ Slogan

A tradition as big as Texas


Locally owned and operated chain of supermarkets

Minyard Food Stores STP


Customers of all demographics shop here

Target Group

Family Customers


Locally owned and operated supermarket chain

Minyard Food Stores SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Minyard Food Stores :

1. Loyal customer base, mainly local families in the area due to its positioning
2. Traditional grocery store which has stocks of ethnic foods
3. Great deals are provided on meat and vegetables
4.  For the convenience of the customers, pharmacy is placed inside the store

5.  Huge stores with a lot of merchandise at a lower cost


1.  Old building, most of the supermarket chains gives the appearance of run- down buildings
2 .Undermanned department in the stores are sometimes a concern
3.  Long queues at the checkout counter as a concern at times


1.  More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Renovating the infrastructure to attract more customers


1.  Walmart is a threat in the low cost segment, Minyard’s cannot compete with walmart on price

2. Inflation in the economy can squeeze out profits in this intense competition market

3. Many other local retailers are also building pharmacy chains like Bi-mart

4. competition is both from retailers as well as pharmacies

Minyard Food Stores Competition


Below are the 3 main Minyard Food Stores competitors :

1. Walmart
2. Target
3. Kmart

The brandguide table above concludes the Minyard Food Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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