Buehler’s Store SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1633

SWOT analysis of Buehler’s Store analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Buehler’s Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Buehler’s Store to benchmark its business & performance as compared to the competitors and industry. Buehler’s Store is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Buehler’s Store competitors and elaborates Buehler’s Store market segmentation, target group, positioning & Unique Selling Proposition (USP).

Buehler’s Store SWOT, Competitors, Marketing STP & Brand analysis Table
Buehler’s Store Brand Analysis
Parent Company

E&H Family Group


Grocery Store Chain


Lifestyle and Retail

Tagline/ Slogan

Buehler’s Market, not just a grocery store; It’s good to be home


Focus on localized products and sustainability

Buehler’s Store STP

Sells across all demographic segments

Target Group

Middle Class


Grocery store with fresh local produce

Buehler’s Store SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Buehler’s Store. Strengths are:

1. Excellent customer service
2. Most stores being located in urban areas with concentrated population
3. Special services to customers like taxi service
4. Personalized service features like calling ahead and ordering groceries, etc. are much appreciated by customers

5. Brand loyalty is high among the customer base

6.Brand Equity is high due to rich heritage of Buehlers since it has been around since 1932

7.Great ties with local suppliers and businesses


Here are the weaknesses in the Buehler’s Store SWOT Analysis:

1.  Inability to compete with Walmart on price
2. A number of recent product recalls have affected company’s image
3. Produce selection is not as varied as many larger national stores

4. Being a smaller grocery chain, it cannot enjoy the same economies of scale as its larger counter parts


Following are the Opportunities in Buehler’s Store SWOT Analysis:

1. Market for large stores in Ohio is saturated and Buehler’s can occupy a small store niche
2. Private label growth to enhance brand & margins
3. Opportunity to remodel the stores to modernize them

4. Expand services to culinary schools, healthcare, others

5. Target newer customer segments during lucrative Black Friday sales

6. Focus of store growth through acquisitions


The threats in the SWOT Analysis of Buehler’s Store are as mentioned:

1. Economic slowdowns will shift customers to stores with cheaper offerings like walmart
2. Competition from two fronts: high-end (Whole Foods) and price competitive (Wal-Mart )
3. Price wars can drive down already low profit margins

4. External changes (government, politics, taxes, etc)

5. Inability to absorb price increases due to smaller scale vs. national competitors

6. Economic downturn affecting core shoppers’ wallets

7. Declining profits can put pressure on already weak financial positions

Buehler’s Store Competition

Below are the top 2 Buehler’s Store competitors:

2.Smaller local grocers

The brandguide table above concludes the Buehler’s Store SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Buehler’s Store. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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