Bunches Florapost SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2266

SWOT analysis of Bunches Florapost analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bunches Florapost SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bunches Florapost to benchmark its business & performance as compared to the competitors and industry. Bunches Florapost is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bunches Florapost competitors and elaborates Bunches Florapost market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bunches Florapost SWOT, Competitors, Marketing STP & Brand analysis Table
Bunches Florapost Brand Analysis
Parent Company

Bunches Florapost

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Flowers by post

USP

Fresh, long lasting flowers

Bunches Florapost STP
Segment

Flowers at retail stores

Target Group

Customers of all demographics

Positioning

Leading online florist to send flowers by post

Bunches Florapost SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bunches Florapost. Strengths are:

1. Offers great value, long lasting flowers with great customer service
2. Long standing relationships to suppliers who are committed to quality and longevity of flowers
3. First flower shop in UK to offer chocolates along with flowers and hence began very popular
4. Commitment of the employees to quality, service and also growth of the company

5. Won the Nottingham Post Nottinghamshire Company of The Year award

6. The flowers can be purchased online and they have huge selection for almost all the occasions

7. Delivery free of all cost with all the orders

Weaknesses

Here are the weaknesses in the Bunches Florapost SWOT Analysis:

1. Too much dependence on the supplier for their daily operations
2. The traffic is not even throughout the year which is a concern
3. The product has short lifecycle so it creates hindrance for entering into new markets

Opportunities

Following are the Opportunities in Bunches Florapost SWOT Analysis:

1. Expansion in new international markets
2. Provide better promotional offers
3. Increase the varieties of the products offered

4. Diversification by adding lines ranging from helium-filled party balloons and houseplants to greetings cards, soft toys and chocolates

Threats

The threats in the SWOT Analysis of Bunches Florapost are as mentioned:

1. Low price competitors
2. Changing customer preference and trends
3. Suppliers providing low grade flowers may affect the well-built brand image

4. Weak economic conditions may affect business

Bunches Florapost Competition
Competitors

Below are the top 3 Bunches Florapost competitors:

1. Easy Plants and Lawns
2. Flowerfete
3. Eden4flowers

The brandguide table above concludes the Bunches Florapost SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bunches Florapost. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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