Bunches Florapost SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1072

SWOT Analysis of Bunches Florapost with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bunches Florapost

Parent Company

Bunches Florapost





Tagline/ Slogan

Flowers by post


Fresh, long lasting flowers



Flowers at retail stores

Target Group

Customers of all demographics


Leading online florist to send flowers by post

SWOT Analysis


1. Offers great value, long lasting flowers with great customer service
2. Long standing relationships to suppliers who are committed to quality and longevity of flowers
3. First flower shop in UK to offer chocolates along with flowers and hence began very popular
4. Commitment of the employees to quality, service and also growth of the company

5. Won the Nottingham Post Nottinghamshire Company of The Year award

6. The flowers can be purchased online and they have huge selection for almost all the occasions

7. Delivery free of all cost with all the orders


1. Too much dependence on the supplier for their daily operations
2. The traffic is not even throughout the year which is a concern
3. The product has short lifecycle so it creates hindrance for entering into new markets


1. Expansion in new international markets
2. Provide better promotional offers
3. Increase the varieties of the products offered

4. Diversification by adding lines ranging from helium-filled party balloons and houseplants to greetings cards, soft toys and chocolates


1. Low price competitors
2. Changing customer preference and trends
3. Suppliers providing low grade flowers may affect the well-built brand image

4. Weak economic conditions may affect business



1. Easy Plants and Lawns
2. Flowerfete
3. Eden4flowers

The table above concludes the Bunches Florapost SWOT analysis along with its marketing and brand parameters.


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