D&W Fresh Markets SWOT Analysis, USP & Competitors

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SWOT Analysis of D&W Fresh Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

D&W Fresh Markets

Parent Company

Spartan Stores


Grocery Store Chain



Tagline/ Slogan

From the Everyday to the Extraordinary; Great Meals Start Here


Focus on Highest- Quality of Fresh Produce



Sells across all demographic segments

Target Group

Middle Class and Upper Middle Class


Fresh Produce grocer

SWOT Analysis


1.Parent Company’s strong financial position

2.Culinary Classroom services are a major attraction

3.D&W holds regular food events like wine tasting festivals, etc. to attract customers

4.Good Wine Selection attracts customers

5.Very good seafood selection with high quality

6.Loyal Customer Base due to rich heritage

7. Partnerships like with “The Great Wine and Beer Symposium” to supply wine and beer


1.Pricing of products is leading to customer attrition as the company keeps increasing prices

2. Breakup of the company’s services like the pharmacy and catering services after the payout limited its ability to provide a complete shopping experience like other stores

3.D&W brand is dying slowly as parent company Spartan Stores slowly rebrands D&W to other brands


1.Market share can be improved by leveraging its high quality food provider image

2.Consumer trends towards healthier foods can be an opportunity

3.Rebranding of company under new parent company

4.New Parent company bringing much needed capital to the chain

5.Opening new stores in high growth neighborhoods

6.Incorporating new technology in distribution and supply chain


1.Intense Competition in the grocery segment

2.Threat of loss of brand loyalty due to acquisition by Spartan

3.A downturn in economy could affect store profitability

4.Walmart is a threat in the low cost segment

5.Inflation in the economy can squeeze out profits in this intense competition market

6.Sharp rising Food Prices affecting core ‘fresh food’ margins

7.Suppliers providing tainted food products




2. Target

3. Wal-Mart

The table above concludes the D&W Fresh Markets SWOT analysis along with its marketing and brand parameters.


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