Harmons Grocery SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1150

SWOT Analysis of Harmons Grocery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harmons Grocery

Parent Company

Harmons Grocery




Lifestyle and Retail

Tagline/ Slogan

We’re not Normal, we’re Harmons!


Local Store like feeling

Harmons Grocery STP


People in Utah

Target Group

People of all demographics shop here


Neighbourhood Grocer

Harmons Grocery SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harmons Grocery :

1. Stores are open for 24 hours a day, 7 days a week
2. Convenience to the consumers to carry grocery items along with fresh produce
3. Incentives are provided for the associates to go beyond the call of the duty, such that quality of service improves
4. Stores are large, in addition to groceries, they have pharmacies, food items and various non- food items for sale

5. Excellent customer service, happy and knowledgeable employees

6. Harmons scholarship to the students and donations to various non-profit organization helps in building brand image

7. To motivate the associates to work hard and smart, Harmons visionary award is given to five associates every year

8. Post Office and Cooking classes inside the shop


1. Products are pricey as compared to similar products in other supermarkets
2. Very large stores- not very efficient when fewer items are required compared to operationally efficiency of retail giants
3. Inability to keep costs down leading to reduced margins


1. Leverage the in-store pharmacy specialists to attract more people to the store
2. Innovation in Supply chain facilities
3. Products and services expansion


1.  Walmart is a competitor in low-price segment; Harmon’s are not able to compete with Harmons
2. Price wars may squeeze margins and drive down profits
3. Economic slowdown driving down sales and revenue

Harmons Grocery Competition


Below are the 3 main Harmons Grocery competitors :

1. Walmart
2. Target
3. Kroger

The brandguide table above concludes the Harmons Grocery SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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