Sellers Brothers SWOT Analysis, USP & Competitors

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SWOT Analysis of Sellers Brothers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sellers Brothers

Parent Company

Sellers Bros., Inc.


Grocery Store



Tagline/ Slogan

Over 63 years of serving you and your family


Good service and fresh foods at competitive prices



Sells across all demographic segments

Target Group

Middle Class Consumers


Local Grocery Store selling Fresh Produce at competitive prices

SWOT Analysis


1.Good quality of products

2.Wide variety in product line able to compete with many larger stores

3.Good Presence in Houston with 17 stores in the area

4.Strong brand equity developed due to long heritage

5. Good online presence through its new website

6.Good image in the local community thanks to its community service programs

7. Beer prices are quite low compared to other local stores


1. Bad store design allegedly creating problems for customers

2. Customer loyalty is not that high with many dissatisfied customers

3. Unable to market itself at the same scale as other larger grocery chains

4. No-frills model may attract the price conscious customers shopping in a pinch, but this actually prevents the store from giving customers a good shopping experience


1. Try to reinvent itself through rebranding

2. Provide better promotional offers

3. Product and services expansion

4. Try to reduce costs by building better ties with local producers

5.Consumer trends towards healthier foods

6. Opening new stores in high growth neighborhoods

7. Adding new exclusive brands and products to improve sales


1. Low-price competition from Walmart and Target and Costco

2. Changing customer shopping preferences and trends

3. Discounters apply continual pricing pressure
4.Weak economic conditions
5. Constant competitive and promotional activity taking place in the grocery segment

6. Sharp rising fresh food prices affecting the ‘fresh food’ margins

7.Suppliers providing tainted products affecting brand image of Sellers



1.  Walmart

2. Smaller local grocery chains

The table above concludes the Sellers Brothers SWOT analysis along with its marketing and brand parameters.


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