Stage Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1814

SWOT Analysis of Stage Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stage Stores

Parent Company

Stage Stores Inc.


Department Store Chain


Lifestyle and Retail

Tagline/ Slogan

Your Town, Your Store


Specializing in retailing brand name clothing, accessories, cosmetics and footwear

Stage Stores STP


Small and Mid-size towns and Communities

Target Group

Women who are generally 25 and older from upper middle class


Offers consumers basic, as well as fashionable, brand name merchandise not typically carried by other retailers in the same market area

Stage Stores SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stage Stores. Strengths are:

1. Successful Business Model and operates through 680+ stores
2. Strong Financial Position and good revenues
3. Strong ties with local communities where they operate with number of programs to give back to the community
4. Broader selection of brand name merchandise

5. Brand loyalty is high among the small towns thanks to its image as a successful small town retailer

6.New Card-holder loyalty program is highly successful.

7. Direct-to-consumer channel through its eCommerce website and Send program

8. Private label credit card program offers competitive advantage


Here are the weaknesses of Stage Stores :

1.Not much presence in larger cities hence limited market share
2. Customer dissatisfaction over issues of improper pricing of some products
3. Direct-to-customer channel not that efficient with many complaints of wrong shipping
4. An aggressively promotional retailing environment is hitting margins


Following are the Opportunities of Stage Stores :

1. Incorporating new information systems in stores
2.  The markets it serves are under-served and less competitive, hence new store growth should be done in these markets
3. Opportunity for growth in off-price store segment which is being leveraged through the new Steele store chain launched by Stage inc.

4. Emerging technology and trends in retail marketing

5. Improve loyalty through new customer service initiatives

6. Increase market presence through store growth in larger cities

7. Acquisitions of newer brands and labels


The threats of Stage Stores are as mentioned :

1. An economic downturn or decline in consumer confidence could negatively impact the Company's business

and financial condition
2. There can be no assurance that the Company’s liquidity will not be affected by changes in economic


3. The Company faces the risk of significant competition in the retail apparel industry which could result in the loss of customers and adversely affect revenues.

4. External changes (government, politics, taxes, etc)

5. The Company is highly dependent upon cash flows and net earnings generated during the fourth quarter, which

includes the holiday season

6. Economic downturn affecting core shoppers’ wallets

7. The Company’s failure to anticipate and respond to changing customer preferences in a timely manner could adversely affect its operations

Stage Stores Competition


Below are the 2 main Stage Stores competitors :

1.Bealls Florida

The brandguide table above concludes the Stage Stores SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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