Sullivan’s Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 833

SWOT Analysis of Sullivan’s Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sullivan’s Foods

Parent Company

J.B. Sullivan Inc.


Supermarket Stores


Lifestyle and Retail

Tagline/ Slogan

Where Quality, Freshness and Service is Guaranteed


Quality Merchandise at competitive prices

Sullivan’s Foods STP


Serves people across all demographic segments

Target Group

Middle Class and Upper-middle Class


Price Concept store with most products sold to customers at cost

Sullivan’s Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sullivan’s Foods :

1. Successful Business Model based on Franchising
2. Strong company focus on customer service

3. Strong ties with local communities which have built up brand equity
4. Broader selection of Ethnic merchandise

5. Brand loyalty is high due to good customer service

6. Known for its high quality meat

7. Products are sold at cost price and then a 10% charge added to cover store expenses, making prices extremely low


1.Unable to compete with low-cost leader Walmart
2. Current positioning strategy not that effective in increasing sales
3. Limited geographic presence means less revenue and market share
4. Known for problems of stocking out in the produce section in smaller town stores


1. Incorporating new information systems in stores
2. Undergo a major rebranding campaign and target a new segment of customers
3. Modernize store design and renovate stores to make more appealing shopping experience to customers

4. Emerging technology and trends in retail marketing

5. Improve loyalty through new customer service initiatives

6. Increase market presence through store growth in larger cities

7. Acquisitions of newer brands and labels


1. An economic downturn or decline in consumer confidence
2. Price wars can squeeze already small margins

3. The Company faces the risk of significant competition in this segment and entry of another large retailer will significantly affect sales

4. External changes (government, politics, taxes, etc)

5. The Company is highly dependent of the state of the economy with sales booming during the Motorola years and crashing down during the downturn

6. The Company’s failure to anticipate and respond to changing customer preferences in a timely manner could adversely affect its operations

Sullivan’s Foods Competition


Below are the 2 main Sullivan’s Foods competitors :

1.Local smaller retail grocers

The brandguide table above concludes the Sullivan’s Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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