Top Food and Drug SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 819
Advertisements

SWOT Analysis of Top Food and Drug with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Top Food and Drug

Parent Company

Haggen, Inc.

Category

Grocery Chain

Sector

Retail

Tagline/ Slogan

Top Saving, Top Quality

USP

Low price with quality shopping experience

STP

Segment

Sells across all demographic segments

Target Group

The middle and higher-income markets

Positioning

Low Price Grocery Provider

SWOT Analysis

Strengths

1.Big Presence in Washington and Oregon with over 30 stores

2.High brand equity due its rich heritage of over many years

3. Low, competitive prices attract customers

4. Wine Specialists available for recommendations, case orders and special requests

5. Has good support and partnerships with local businesses, communities and farmers

6.  One of the first stores to have a Starbucks inside the store, good partnership with Starbucks

7. Free childcare services provided at store to aid shoppers is a major advantage.

8. Low employee turnover is a sign of worker satisfaction

Weaknesses

1. A number of store closures in many cities means less market share

2.Problems with mislabeling and mis-priced items

3. Small purchase limit of sale items

4. Parent company’s resources are split between Haggen’s Food store and the Top Food store format

Opportunities

1. Go through a long term transformation plan by weeding out weaker stores in order to redivert resources to more profitable stores

2. Innovation in supply chain technology

3. Product and services expansion

4. Create partnerships with other vendors and providers.

5. Leverage the in-store pharmacy specialists to attract more people to the store.

7. Adding new special services like better food products at the market café

Threats

1. Walmart providing intense competition with some stores closing in response to the opening of a walmart store in the neighborhood.
2. Economic slowdown driving down sales and revenue

3. Lower cost competitors or imports
4. External Changes like changing tax policies, government regulations, etc.

5.Walmart is a leader in low cost  groceries, Top food and drug may not be able to compete with Walmart directly on price

6. Price wars may squeeze margins and drive down profits

Competition

Competitors

1. The Kroger Co.

2.Safeway Inc.

3. Albertson's Inc.


The table above concludes the Top Food and Drug SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Top Food and Drug. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: