Weis Markets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2203

SWOT analysis of Weis Markets analyses the brand/company with its strengths, weaknesses, opportunities & threats. Weis Markets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Weis Markets competitors and elaborates Weis Markets segmentation, targeting, positioning & USP.

Weis Markets

Parent Company

Weis Markets Inc.


Supermarket Chain


Lifestyle and Retail

Tagline/ Slogan

Where Freshness Matters


Supermarket chain with strong presence in rural markets

Weis Markets STP


Rural Market Segment

Target Group

Middle Class and upper middle class


Quality Products at affordable prices

Weis Markets SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Weis Markets. Strengths are:

1. Wide market presence with over 160+ stores open in Pennsylvania
2. Most stores being located in urban areas with concentrated populations
3. Weis thrives in the rural areas, small towns, and third class cities of northeastern, central, and southern Pennsylvania, occupying a niche in the market

4. Brand loyalty is quite high among local residents

5. Adapt sustainable practices at work to minimize impact on the environment

6. Exclusive brands like Paws premium, Market Street, Top care.

7. Majority of produce is sourced from local farmers

8. One of few supermarket chains in Pennsylvania allowed to sell Beer.


Here are the weaknesses in the Weis Markets SWOT Analysis:

1. Milk and food ecall affected brand image.
2. Focus on reducing costs by hiring part-timers affected customers service and store maintenance.
3. Limited geographic presence of brand as compared to big retail stores
4. Operational problems in Weis’ subsidiary superpetz is leading to reduced net profits


Following are the Opportunities in Weis Markets SWOT Analysis:

1. Growing customer trend towards healthy food can be leveraged by the Full Circle brand
2. Building better relationships with the supply vendors

3. Expand services to culinary schools, healthcare, others

4. Target newer customer segments

5. Increase market presence through store growth in new sub-urban regions where it has a low presence

6. Acquisitions of newer brands and labels can improve sales


The threats in the SWOT Analysis of Weis Markets are as mentioned:

1. Declining food stamp spending may drive down sales
2. Price wars can drive down already low profit margins

3. External changes (government, politics, taxes, etc)

4. Inability to absorb price increases due to smaller scale vs. national competitors

5. Economic downturn affecting core shoppers’ wallets

6.  Store gas sales may fall due to fuel price deflation

Weis Markets Competition


Below are the top 3 Weis Markets competitors:


The brandguide table above concludes the Weis Markets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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