Weis Markets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1849
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SWOT Analysis of Weis Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Weis Markets

Parent Company

Weis Markets Inc.

Category

Supermarket Chain

Sector

Lifestyle and Retail

Tagline/ Slogan

Where Freshness Matters

USP

Supermarket chain with strong presence in rural markets

Weis Markets STP

Segment

Rural Market Segment

Target Group

Middle Class and upper middle class

Positioning

Quality Products at affordable prices

Weis Markets SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Weis Markets :

1. Wide market presence with over 160+ stores open in Pennsylvania
2. Most stores being located in urban areas with concentrated populations
3. Weis thrives in the rural areas, small towns, and third class cities of northeastern, central, and southern Pennsylvania, occupying a niche in the market

4. Brand loyalty is quite high among local residents

5. Adapt sustainable practices at work to minimize impact on the environment

6. Exclusive brands like Paws premium, Market Street, Top care.

7. Majority of produce is sourced from local farmers

8. One of few supermarket chains in Pennsylvania allowed to sell Beer.

Weaknesses

1. Milk and food ecall affected brand image.
2. Focus on reducing costs by hiring part-timers affected customers service and store maintenance.
3. Limited geographic presence of brand as compared to big retail stores
4. Operational problems in Weis’ subsidiary superpetz is leading to reduced net profits

Opportunities

1. Growing customer trend towards healthy food can be leveraged by the Full Circle brand
2. Building better relationships with the supply vendors

3. Expand services to culinary schools, healthcare, others

4. Target newer customer segments

5. Increase market presence through store growth in new sub-urban regions where it has a low presence

6. Acquisitions of newer brands and labels can improve sales

Threats

1. Declining food stamp spending may drive down sales
2. Price wars can drive down already low profit margins

3. External changes (government, politics, taxes, etc)

4. Inability to absorb price increases due to smaller scale vs. national competitors

5. Economic downturn affecting core shoppers’ wallets

6.  Store gas sales may fall due to fuel price deflation

Weis Markets Competition

Competitors

Below are the 3 main Weis Markets competitors :

1.Walmart
2.Giant
3.Acme


The brandguide table above concludes the Weis Markets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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