Family Dollar SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1878

SWOT analysis of Family Dollar analyses the brand/company with its strengths, weaknesses, opportunities & threats. Family Dollar is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Family Dollar competitors and elaborates Family Dollar segmentation, targeting, positioning & USP.

Family Dollar

Parent Company

Family Dollar and Healthway


Convenience Store


Lifestyle and Retail

Tagline/ Slogan

My family. My family dollars


Founded as a startup in 1921, the store is the largest public chain with 8000+ stores operating across US

Family Dollar STP


People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Family dollar offers widest variety of food clothing and housewares at the lowest prices with presence all over USA.

Family Dollar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Family Dollar. Strengths are:

1. Wise reach and network and presence in almost all US states with 8000+ stores making it the largest public supermarket chain in the USA.
2. Offers wide range of food, clothing and housewares at the lowest prices.
3. It has strong networks with brand manufacturers helping it gain in distribution warehouses and price.
4. Also offers additional attractive services to the customers like coupons redeemable from manufacturers, garden equipments, online services like product locators and EDLP

5. The company has over 50,000 employees in the workforce


Here are the weaknesses in the Family Dollar SWOT Analysis:

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers

2. Limited brand awareness outside US means limited global market share


Following are the Opportunities in Family Dollar SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand range of products outside the current ones to include florals, gift items etc.


The threats in the SWOT Analysis of Family Dollar are as mentioned:

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Family Dollar Competition


1) Dollar General Corporation
2) Dollar Tree
3) Walmart

The brandguide table above concludes the Family Dollar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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